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David A. Shore, PhD, serves as an Associate Dean at Harvard University, School of Public Health. He founded and directs the School's Forces of Change Program and Trust Initiative. He teaches the popular Harvard graduate courses on "Strategic Marketing: Gaining Competitive Advantage Through Positioning, Branding, and Building Trust" and "Forces of Change: Market Dynamics and Strategies for a Shifting Healthcare Marketplace." Shore is also Executive Director of the Center for Continuing Professional Education at the School.

Dr. Shore regularly delivers keynote addresses and workshops to many industries in various national and international settings. He has consulted on six continents. He has served on a U.S. Department of Health and Human Services Expert Panel, and as expert witness in a Federal trial. Shore chaired the first, second and third national Executive Conferences on Branding, Positioning and Competitive Strategies for the Health Care Industries. He has had the honor to deliver the keynote address to four annual Corporate Branding Conferences of the American Management Association. He chaired the 2006 World Congress on Consumer-Centric Health Care. Shore serves on several boards, and chairs a principal committee of the American Heart Association. In 2007, he was appointed a Visiting Professor at The Academic Medical Center of the University of Amsterdam in the Netherlands. He was also named Honorary President of the Macau Business Management Educational Center and the Association of Business Management Academics (Asia Region).

Shore has been frequently interviewed by the media in such publications as The Wall Street Journal, The New York Times, INC, and Modern Healthcare. He is the author of numerous articles and other publications, including his two most recent books: The Trust Prescription for Healthcare: Building Your Reputation with Consumers (Health Administration Press, 2005) and The Trust Crisis in Healthcare: Causes, Consequences, and Cures (Editor, Oxford University Press, 2007). His forthcoming two books on stakeholders and the forces of change in healthcare will be published by Oxford University Press.

Shore's work on brand, reputation, and trust is part of his larger work on market dynamics and the strategies that most powerfully affect the creation of a unique and sustainable competitive advantage. He is well known for building constructive links between theory and practice, creating ideas and providing a path to action.

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