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David A. Shore, PhD, serves as an Associate Dean at Harvard University, School of Public Health. He founded and directs the School's Forces of Change Program and Trust Initiative. He teaches the popular Harvard graduate courses on Strategic Marketing: Gaining Competitive Advantage Through Positioning, Branding, and Building Trust; Project Management; and Forces of Change: Market Dynamics and Strategies for a Shifting Health Care Marketplace. He established, directs, and serves as faculty in the Programs in Project Management in Health Care at the Harvard School of Public Health. The Programs are based on his Project Management Activation System (PAMS). Shore is also Executive Director of the Center for Continuing Professional Education at the School.

Dr. Shore regularly delivers keynote addresses and workshops to many industries in various national and international settings. He has consulted on six continents. Shore chaired the first, second and third national Executive Conferences on Branding, Positioning and Competitive Strategies. He has had the honor to deliver the keynote address to four annual Corporate Branding Conferences of the American Management Association. He chaired and delivered the keynote address at the 2009, 2010, and 2011 World Congress Leadership Summits on Project Management for Health Care Executives. Shore serves on several boards, and chairs a principal committee of the American Heart Association. In 2010, he conducted the first national study on the State of Project Management in U.S. Hospitals, in collaboration with Towers Watson.

Shore has been interviewed in such publications as The Wall Street Journal, The New York Times, INC, and Modern Healthcare. He is the author of numerous articles and other publications, including his books: The Trust Prescription for Healthcare: Building Your Reputation with Consumers (Health Administration Press, 2005); The Trust Crisis in Healthcare: Causes, Consequences, and Cures (Editor, Oxford University Press, 2007); and High Stakes: The Critical Role of Stakeholders in Health Care (Oxford University Press, 2011). He has two forthcoming books: Seeds of Failure: Failure Factors in Project Management in Health Care, and Forces of Change: New Strategies for the Evolving Health Care Marketplace (Jossey-Bass, 2012).

Shore's work on brand, reputation, and trust is part of his larger work on market dynamics and the strategies that most powerfully affect the creation of a unique and sustainable competitive advantage. He is well known for building constructive links between theory and practice, creating ideas and providing a path to action.

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