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Karl D. Speak is a consultant who delivers powerful insight and pragmatic advice on brand management issues. Karl is most noted for his ability to take the mystique out of brand management and make it practical for organizations to implement. If variety is the spice of life, Karl is a well-seasoned marketing practitioner. His range of brand management assignments - everything from marketing asphalt highways to women's lingerie - provides him with a well-rounded experience base. At the foundation of his experience and knowledge are his activities connected with Beyond Marketing Thought, the company he founded in 1984. Karl wanted to create a different kind of brand management consulting company ? a firm that provides powerful approaches in a pragmatic framework. Under Karl's direction, Beyond Marketing Thought has broadened its consulting practice to include a flourishing training business. Karl has implemented his contemporary approach to brand management with a wide range of corporate clients, such as Cabela's, Honeywell, Target Corporation, American Airlines, Federal Express, ING, IBM, US Bank, Pillsbury Company, AT&T, Motorola, Skandia, Thrivent Financial for Lutherans, Stanley Tool Works, The Scotts Company, The Wall Street Journal, 3M, and Sony. As an accomplished presenter, Karl speaks to many different types of audiences around the world. His energetic style and wide reaching knowledge of brand management make him a favorite speaker with corporate audiences of marketing, sales, and executive teams. Karl has co-authored a book titled Be Your Own Brand, which has been translated into nine languages. This book introduces the notion of personal branding to demonstrate how "successful" people have learned to consistently act out their personal values to make a difference in relationships throughout their lives. This book provides practical advice and how-to's for individuals to be more successful by being "more of who they are, not less." Karl holds a Masters Degree in Economics from the University of Minnesota. He got his "real world" experience in numerous marketing and sales positions with Cargill, Schlitz Brewing Company, CPC International and Control Data. Karl is the former chair of the board of directors of the Design Management Institute and former member of the board of directors of VocalEssence.

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