Simon left school at the age of 16 and spent 30 years in the entertainment
business. His production companies in London and Los Angeles designed and
staged concerts for many artists during the 70's and 80's, including The Moody
Blues, Madness, Rod Stewart, Stevie Wonder and George Michael.
In the 90s, Simon went into television. He spearheaded the development of
television deals to show huge international rock concerts worldwide, including
Nelson Mandela concerts, shows for Amnesty International and the Prince's Trust
concerts.
In 1997, Simon founded YO! Sushi, a conveyor belt sushi bar. The concept was to
make eating a complete entertainment experience and featured call buttons,
robot drinks trolleys and Japanese TV. The first restaurant opened on London's
Poland Street and became an overnight phenomenon. Today it continues to expand
both at home and abroad.
In 1999 Simon won the Ernst & Young Entrepreneur of the Year Award and became
part of the CBI/BCC Ambassador of Entrepreneurism campaign, with which he is
still actively involved. In 2001 he was awarded the accolade of Best Venue at
the Retailer of the Year Awards. In recognition for his contribution to
hospitality, Simon was awarded an OBE in the Queen's Birthday Honours list this
year, 2006.
Simon has most recently appeared on the BBC 2 produced worldwide hit programme
Dragons' Den as one of the formidable panelists, who make and break the dreams
of would-be entrepreneurs as they pitch their business ideas for financing.
Simon has also featured on Discovery TV's VIP Weekends with Ian Wright, ITV's
Homes & Property and ITV's The Millionaire's Club.
As a result of being asked to share the story of his entrepreneurial success,
Simon has developed a strong reputation on the UK and international public
speaking circuit. Simon speaks openly avoiding business cliché and audiences
find his story extremely inspiring and a catalyst for their own endeavours, be
they in a large corporate setting or working at a start-up level.
Simon is developing new YO! brands including YOTEL, the world's most
revolutionary hotel opening 2007; YO! Zone, part spa, part café, part bar and
part nightclub; and YO! How, an online support community for budding
entrepreneurs.