Keith Ferrazzi is one of the rare individuals to discover the essential
formula for making his way to the top through a powerful, balanced combination
of marketing acumen and networking savvy. Both Forbes and Inc Magazines have
designated him one of the world's most "connected" individuals. Now, as Founder
& CEO of Ferrazzi Greenlight, he provides market leaders with advanced
strategic consulting and training services to increase company sales, and
enhance personal careers. Ferrazzi Greenlight applies experiences gleaned from
the careers of its executives spent in the highest echelons of corporate
America, as well as principles from Ferrazzi's book, NEVER EAT ALONE And
Other Secrets to Success, One Relationship at a Time.
Ferrazzi has been widely recognized by his peers, is a frequent contributor
to CNN and CNBC, and has authored numerous articles for leading business
publications, including Forbes, Inc, the Wall Street Journal and the Harvard
Business Review. Ferrazzi was an early leader in the quality movement as the
youngest examiner of the Malcolm Baldrige National Quality Award. He has been
named a "Global Leader of Tomorrow" by the World Economic Forum, one of the top
"40 Under 40" business leaders by Crain's Business, one of the most
distinguished young Californians by the Jaycees, and one of the most creative
Americans in Richard Wurman's "Who's Really Who". Ferrazzi's extraordinary rise
to prominence, which includes a stint as the youngest Chief Marketing Officer
for a Fortune 500 company while at Starwood Hotels and Resorts Worldwide, has
even inspired a Stanford Business School case study.
Most recently, Ferrazzi served as Chief Executive Officer for YaYa Media, a
leading interactive entertainment consultancy. Prior to that, while at Starwood
Hotels, he oversaw all marketing activities for global brands such as Sheraton,
Westin, The Luxury Collection, St. Regis, and W Hotels. Previously, Ferrazzi
was Chief Marketing Officer of Deloitte Consulting, a leading global management
consulting firm, where he developed and managed the industry's first globally
integrated marketing organization. His creative marketing strategy drove the
ascent of Deloitte's "Consulting" brand recognition from the lowest in the
industry to a primary position, and spurred the highest featured growth rate in
the industry.
Ferrazzi actively supports numerous civic, charitable and educational
organizations, including his service on Yale University's Board of Alumni
Governors. He is also a Fellow of the Berkeley College at Yale, and a member of
the Board of Trustees of the Kiski School in Pennsylvania. Additionally, he
founded and chairs Equality 1st, a foundation focused on assuring everyone has
an equal chance at success. He is particularly interested in the relationship
between leadership success and spirituality. Ferrazzi earned a BA degree from
Yale University and an MBA from Harvard Business School.
