Rishad Tobaccowala oversees innovation and reinvention efforts across all of VivaKi's agency networks. Working closely with local brand CEOs and VivaKi Country Chairs, he helps VivaKi's global businesses become established leaders in digital media and marketing.

Previously, Tobaccowala was CEO of Publicis Groupe futures practice Denuo. Over his 20+ year career history with Publicis Groupe, he helped incubate, launch and/or accelerate such startups as Leo Burnett's interactive agency Giant Step and SMG's digital arm Starcom IP (as well as its emerging media practice SMG Next), Play, SMG Search, Alchemy and Denuo.

Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation (2005), and TIME magazine dubbed him one of five Marketing Innovators. He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; and honored by OMMA as a Media Strategist All-Star in 2005. In 2008, he was named an industry legend by Ad Color, and in 2009, conferred an Industry Achievement award at ad:tech for long-term dedication and industry service.

In addition to the VivaKi board, he serves on the board of directors for leading behavioral marketing firm Audience Science, distributed media network Snap (an Idealab Company) and Recycle Bank. He also serves as an advisor to a broad range of companies, including Feeva, Greycroft Partners, House Party, Marketshare Partners, My6Sense, Viewpoints, Visible Measures and the Berlin School of Creative Leadership.

Tobaccowala holds a bachelor's degree in mathematics from the University of Bombay and an M.B.A. from the Booth School of Business at the University of Chicago.