Alex joined Crispin and Porter Advertising in 1989. Under Alex's direction, Crispin Porter + Bogusky (CP+B) grew to more than 1000 employees, with offices in Miami, Boulder, Los Angeles, London, and Sweden. During that time, CP+B became the world's most-awarded agency, and is the only agency to have won the Cannes International Advertising Festival Grand Prix in all five categories: Promotion, Media, Cyber, Titanium, and Film.

Alex was inducted into the Art Director's Club Hall of Fame in 2008, and in 2009 he received an honorary PhD from the University of Colorado School of Journalism. And, in 2010, he was named Creative Director of the Decade by Adweek magazine.

In the role of Chief Creative Insurgent, Alex is working to stretch the boundaries of what defines an advertising agency and to bring the problem-solving potential of creativity to absolutely every aspect of corporate business. His work to recognize, understand and codify the rapidly changing landscape of the world and business will be the subject of a two-day summit this Fall and his fourth book in 2011.