David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR. How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 24 languages and the new hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over forty countries.

WORLD WIDE RAVE
Seemingly born overnight, a World Wide Rave happens when your product, your brand-heck, even you-are suddenly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? You can. Others have, and I can show you how they did it.

NEW RULES OF MARKETING & PR
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content-rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume. Filled with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.

NO EXCUSES
Tough economic times mean you must market smarter. By harnessing the power of social media-especially learning how to leverage the magnitude of YouTube, Facebook, blogs, and other popular resources-you can drive eager buyers to your virtual doorstep. The best part: it's all free.

Download David Meerman Scott's free ebook, The New Rules of Viral Marketing