For over two decades in the music business, internationally acclaimed singer-songwriter Dave Carroll has delighted fans with his clear, warm and intimate approach to music. A master storyteller, Dave's unique and insightful songs are injected with a 'coming home' sense of familiarity and his rich, unforced vocals have resonated with audiences around the world. Most recently, Dave's incredible talent has become known to thousands of new fans through his United Breaks Guitars fame and his career as an entertainer and songwriter have rapidly gained momentum. The impact of his music protest video has been so tremendous that it has even opened new doors for him as a sought after public speaker and has earned him the title of modern day folk hero. Said to be 'one of the nicest guys in the business,' Dave Carroll is one of Atlantic Canada's brightest shining stars.

United Breaks Guitars puts Dave Carroll on the World Stage.

With the release of United Breaks Guitars, a music protest video about his poor experience with United Airlines (in the summer of 2009), Dave Carroll took the Internet by storm, becoming one of YouTube's greatest hits and causing an instant media frenzy across all major global networks and sources (including the likes of CNN, the LA Times, Chicago Tribune, Rolling Stone Magazine & the BBC to name a few). Worldwide audiences discovered Dave's Canadian charm, winning persona and unique creative abilities. Demonstrating the power of the individual, he became an instant phenomenon in the age of social media and a globally recognized advocate for customer experience improvement.

What has all of this meant for Dave? New opportunities beyond those of the traditional music industry are arising every day. Dave and his 'United Breaks Guitars experience' are currently being written about in college and university case studies around the world regarding the impacts of social media; such a case study is due to be published by the Harvard School of Business in 2010. In October, Dave was called upon to be the opening keynote speaker at the Right Now Technologies 2009 North American Summit in Colorado. He spoke to representatives from large companies providing a firsthand glimpse of the repercussions of unresolved bad customer service experiences. He also took part in making real change in September, when he was invited to speak in Washington at a US Congressional Passenger's Bill of Rights Hearing involving American lawmakers, Congressmen and Senators - a rare opportunity that most musicians never experience.

"With this one song David has remarkably been able to accomplish something that lobbyists have been trying to resolve for 10-years," explains Bill Skolnik, the AFM Vice President from Canada. "It is not unlike the classic David and Goliath story with David Carroll drawing on his craft to create a metaphoric slingshot that hits right at the heart of the matter. This achievement illustrates the unique ability art has to empower the public, and as such we are hopeful that the attention this internet sensation has garnered will spiral into a resolution to our continuing negotiations with the airline industry at large."

The first two songs of the United Breaks Guitars Trilogy have reached viral status with over 7 million views and climbing on YouTube. United Breaks Guitars received a number of real time honours in July including the #1 Most Viewed Music Video; the #6 Most Viewed Video (all categories) and the #18 Top Rated Music Video of All Time. There are currently over 20 million exact match references on the Internet to United Breaks Guitars, moreover, it is estimated that easily 100 million people have heard the story.

Dave Carroll's versatility and longevity is evident in his accomplishments. Recognition from music industry peers for the success of United Breaks Guitars came in the form of two 2009 Nova Scotia Music Awards: Digital Artist of the Year and Video of the Year. Dave has also been nominated for the presigious 2010 East Coast Music Award (ECMA) Entertainer of the Year.

The third song in the United Breaks Guitars Trilogy is due to be released in January 2010.

Go Viral With Video
Great social media campaigns start with great stories. Stories that surprise, delight, and engage your audience so much that they feel the need to share it with their friends. Dave Carroll has experienced this first hand since launching United Breaks Guitars song 1 and song 2, which have been viewed globally over 7 million times on YouTube. It is estimated that the Dave Carroll story has reached over 100 million people through all media channels in less than five months.

If you're planning a promotional campaign or have a story that you'd like to share, consider the impact you could achieve by partnering with the right creative talent. We can work with you to capture and present your story in a compelling way through songwriting, video, and music. We have a full production team that can script, shoot, edit, and produce your music and video for delivery at your live event and through TV, radio, and online channels.

For example, Dave recently created a Cable Song to promote local TV broadcasting in Canada.

Build Community With Social Media

Are you ready to fully engage your customers and start more conversations online? Why not give your community a creative outlet to share how your company has made their lives better, what they like about the experience you deliver, and what might be improved? There's never been a better time to connect with your customers and demonstrate your commitment to a quality experience.

As a leading entertainer and celebrity in the social media world, Dave Carroll has the personality and creative talents to help you connect with your customers in a fun and meaningful way. We can help you build a stronger community through online contests, blogging, speaking, song-writing and performing.