Erik Qualman

Erik Qualman
Erik Qualman Author * Professor * Speaker * Entrepreneur Qualman has recently advised/given keynotes with the following: Coach, IBM, Facebook, UGG Australia, Starbucks, M&M/Mars, Cartier, Raytheon, Montblanc, TEDx, Polo, UGG, Nokia, Google, and more. Qualman gave the commencement address to the 2011 graduating class of McCombs Business School ...

Topics: Social Media
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Erik
Qualman
Author
*
Professor
*
Speaker
*
Entrepreneur
Qualman has recently advised/given keynotes with the following: Coach, IBM, Facebook, UGG Australia,
Starbucks, M&M/Mars, Cartier, Raytheon, Montblanc, TEDx, Polo, UGG, Nokia, Google, and more.
Qualman gave the commencement address to the 2011 graduating class of McCombs Business School
(University of Texas).
Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms
the way we live and do business. Socialnomics made Amazon's #1 Best Selling List for the US, Japan,
UK, Canada, Portugal, Italy, China, Korea and Germany. His new book Digital Leader launched this year
and is already receiving rave reviews including those of Zappos- CEO Tony Hsieh.
Socialnomics was a finalist for the "2010 Book of the Year" awarded by the American Marketing
Association. Qualman produced "Social Media Revolution" [http://bit.ly/9NZuOhhttp://bre.ad/0n8t82] the
most watched social media video series in the world and it has been used by NASA to the National
Guard. Fast Company Magazine listed him as a Top 100 Digital Influencer.
Qualman is a frequently requested International speaker and has been highlighted in numerous media
outlets including: BusinessWeek, The New York Times, WSJ, Mashable, USA Today, Financial Times,
Forbes, Fortune, CBS Nightly News, and The Huffington Post. He has been fortunate to share the stage
with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan
Mulally (Ford CEO), James Carville & Mary Matalin, Lee Scott (Chairman Walmart), and many others.
Qualman is an MBA Professor at the Hult International Business School. For the past 18 years Qualman
has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF
Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of socialnomics.com which PC
Magazine ranked as a Top 10 Social Media Blog. He sits on the Advisory Boards of Manumatix,
ShopVisible and Bazaarvoice Inc. Qualman holds a BA from Michigan State University and an MBA from
The University of Texas. He was Academic All-Big Ten in basketball at Michigan State University and still
finds time to follow his beloved Spartans while living in Boston with his wife and daughter. In 2011 Erik
was honored as the Michigan State Alum of the Year and in 2012 he was selected as one of the top fifty
professors in the world.

Socialnomics: It's a People Driven Economy, Stupid.

Social Media has overtaken pornography as the top activity on the Web and the time is now for companies and individuals to learn about Socialnomics. Qualman takes creative liberty with adjusting James Carville's famous 1992 Clinton Campaign line from "It's the economy, stupid" to "It's a people driven economy, stupid."

This modified phrase helps accentuate a key point of Socialnomics, which professes that, just like we no longer search for the news today, rather it finds us; soon we will no longer search for products and services rather they will be pushed our way by our friends and acquaintances via social media. As a result of this shift, the products and services that provide the best value will win, rather than the companies that are the best at marketing and messaging. Socialnomics explores why flourishing companies are acting like Dale Carnegie; listening first and selling second.

One unique aspect of the entertaining Socialnomics presentation is that while looking at the business uses of social media Qualman also explores how social media has changed individuals online and offline behavior, because what happens in Vegas no longer stays in Vegas, rather it stays on YouTube...Facebook...Twitter, etc.

    Learn:
  • Why social media isn't a fad, but rather a revolution
  • How companies and individuals are achieving success in social media
  • 4 Steps to Success: Listen, Interact, React, Sell
  • Successful businesses need to act more like content aggregators and party planners than advertisers
  • Why in the future we will no longer look for products and services - they will find us.

Testimonials
"Erik Qualman is a Digital Dale Carnegie." - Todd Young, CEO Prospx
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Erik Qualman's keynote was the highlight of our Starbucks Conference. He is one of the most
engaging and entertaining speakers I've come across, and was able to make the content relevant
to our audience and fitting to our theme. His depth of insight and breadth of examples have
prompted us to shift our thinking to stay connected to our partners and our customers. - Katya
Cautillo, Recruitment Manager | Starbucks
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"Erik brought us up-to-the-minute knowledge of digital trends in an entertaining and inspirational
way. He also helped us see the relevance of those trends to our current and future business." -
David Duplantis, SVP/Global Web & Digital Media | Coach, Inc.
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"Erik Qualman was a perfect keynote speaker. He combined his experience of social networks
with our main topic of broadband and fiber to the home in a professional way. His lively
presentation fascinated the audience and the messages were a great start for our FTTH
conference alongside the Prime Minister of Portugal!" - Hartwig Tauber, Director General | FTTH
Council Europe
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"Erik Qualman made such a positive difference at Nokia's Global Sales and Marketing Meeting.
Invited to speak about the ever changing digital environment, Erik brought a holistic view on the
topic, he gave numerous examples of how it is affecting people and importantly, how companies
must react to address the opportunities the change represents. His personal style and the content
of his presentation opened up for great discussion and the subsequent panel session where Erik
was joined by members of Nokia's Executive Management, was very open and action-orientated. I
am convinced Erik can contribute to driving change towards embracing and utilizing digital and
mobile media with any size of company in literally any business. He certainly contributed to the
awareness and importance of the plans of transition Nokia has undertaken." - Bjorn Ulfberg, Vice
President of Marketing | Nokia
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"Erik gives a highly engaging and easy to understand keynote/seminar- if you need to know
Digital Trends in business, then you need to know Erik Qualman. " - William Hawkes, PhD., CMO |
AmericasMart
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"Qualman is to digtial media what Deming is to quality and Drucker to management." - Scott
Galloway, Professor of Marketing NYU Stern School of Business & Chairman L2 Think Tank
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"Business leaders are trying to wrap their arms around promoting their brand and rising above
the marketplace clutter Qualman gets it and provided our audience an easily understood path to
get where they need to be in marketing today! " - Ann Dugan, Founder Institute for Entrepreneurial
Excellence & Assistant Dean University of Pittsburgh Graduate School of Business
Erik Qualman's keynote presentation was a home run with the executives at the Wine & Spirits
Wholesalers Annual Convention. Erik?s vast knowledge, coupled with his easy and engaging
presentation style far exceeded my expectations and those of the convention attendees. Months
later I am still getting requests for copies of his presentation and inquiries about his books. I have
been planning meetings and conventions over 20 years and Erik is by far one of my favorite
speakers to date. - Cindy Nachman-Senders, Senior Consultant Meetings & Conventions | Wine &
Spirits Wholesalers of America
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Erik is a dynamic and passionate speaker. During his "Socialnomics" presentation at our
Education Week he provided great insight on how to best leverage social media both at a
business and personal level. Erik has a vast amount of knowledge and his presentation increased
our appreciation and understanding of social media. That combined with his passion and
genuinely friendly personality makes him a unique and captivating speaker. He was by far one of
the best speakers we have had! - Katelyn Auclair | MFA - Certified Public Accountants and
Consultants
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"Erik Qualman is a sharp and creative thinker who is not only a gifted speaker but also has
a versatile ability to explain complex concepts by converting them into easy to grasp examples.
His speech in Brazil at the ABRADI-RS VI Forum of Corporate Internet was refreshing and
inspirational and opened the floor to a provoking discussion about the dimensions of digital
inclusion amongst the different economic levels of society."
- Sāmara Irumé Co-Founder & President | E-continuus Collaboration Strategies.
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