Named one of Fast Company's Most Influential People in Technology and Businessweek's Top Young Entrepreneurs of 2011, Clara is CEO and founder of Sequoia-backed Hearsay Social, whose social media software enables large brands to create, measure, and distribute content out to local reps, agents, and franchisees' Facebook or Twitter pages.

In 2007, Clara created the first business application on Facebook and subsequently authored the New York Times-featured bestselling book The Facebook Era, which has sold over 21,000 copies worldwide, has been translated into nine languages, and is used as a marketing textbook at Harvard Business School.

Previously, Clara was a marketing executive at salesforce.com, and held technology and product positions at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Social-Loco, American Marketing Association, Toronto TechWeek, and Social Ad Summit.

General/Visionary

Approximately once a decade, a radical new technology emerges that fundamentally changes the business landscape. In the 1970's this was mainframe computing; in the 1980's, it was the PC; in the 1990's, it was the World Wide Web of information. Today, it's about the World Wide Web of people and the power of social sites like Facebook, Twitter, and Linkedin. In every case, regardless of prior competitive dynamics, businesses that understand and appropriately adopt the technology win, while those that fail to do so, lose. Learn about the new rules for customer engagement, transparency, and collaboration today's leaders must master in order to succeed and thrive in the Facebook Era.

Sales Angle

Companies need to be where customers are, and with over 500 million members on Facebook and 50 million each on Twitter and LinkedIn, chances are high your customers and prospects are logging into social networks every day. Learn why Facebook is transforming the sales cycle and see how to use social networks to find and qualify prospects, build stronger relationships with customers, and increase sales volume and velocity.

Marketing Angle

The holy grail for marketers is a 100% response rate for their campaigns. Well, the data shows unequivocally: response rates go up dramatically when the communication feels personalized or is endorsed by a friend. With hypertargeting, news feeds, and retweets, Facebook and Twitter give us the opportunity to do both. Ultimately, Marketers need to be where their customers are and communicate via the channels preferred by their audiences. Increasingly, customers are on social networking sites like Facebook and Twitter, which are becoming the communication medium of choice for individuals across their personal and professional lives.

Mobile/Telecom Angle

In a perfect world, applications and devices deliver the right information, communications, and workflow to the right person at the right time. With near-ubiquitous broadband access and the emerging World Wide Web of people across Twitter, Facebook, Linkedin, and corporate social networks, we are closer to arriving at that reality than ever before. Our GPS-enabled iPhones and netbooks installed with Facebook, foursquare, and Loopt increasingly know who we are, where we are, what we like, and whom we trust for recommendations and sharing. Mobile and social messaging coupled with the generational shift toward more sharing, more openness, and greater mobility are fundamentally changing communications and thereby social norms around business, community, and relationships. Social networking concepts such as transitive trust, fringe-relationship "options," together with the powerful combination of social-, profile-, and geo-targeting and the always-on availability of implicit "background" communications such as a friend's location are rewriting the rules of Enterprise 2.0, and the successful companies of the future will be those that understand the power of the Social, Mobile Web.

Read InsideFacebook.com: Q&A with Clara Shih