Giovanni Gallucci: A recovering .NET programmer turned tech evangelist who provides strategy for social media, brand development, and Online PR for forward-thinking companies and individuals. Giovanni designed, developed and deployed online communities when MySpace was no one's space, has used a Mac since before the "i" anything, and created vertical search engines when Larry and Sergey (Google's co-founders) were still undergrads. After over a decade building online communities and developing search engine technology, Giovanni Gallucci is recognized as an award-winning new media producer, an entertaining public speaker, successful buzz marketer, author, technical editor, and social media strategist.

Today, he leads a core team of hand-trained brand evangelists and social media ninjas for forward thinking companies, individuals, celebrities, government, and politicos through his social media marketing agency. Creating buzz, hosting events, and engaging with users and members of the online press corps for clients, public relations firms, marketers and ad agencies as a gun for hire in the shadows of the internet is where Giovanni and his team of social media operatives operate.

Giovanni is a keynote speaker who presents at events worldwide like ad:tech, FlashForward, Macworld, Canadian Music Week, Search Engine Watch Live!, and Webmaster World's PubCon. Additionally, he has been covered in a variety of media outlets including AdAge, AdWeek, Business Week, CBS, CNN.com, The Dallas Morning News, Fox Business News, The Houston Chronicle, Inc. Magazine, InfoWorld, NBC, The New York Times, The London Telegraph, USA Today, and Wired Magazine among others.

Social Media Landscape: Hot Topics and Trends

Twitter, Facebook, YouTube or vertical niche sites - Social Media is here to stay. This session focuses on different ways to market through Social Media, whether it is for brand awareness, viral marketing, or direct e-commerce. This is a complex space with fast paced changes and growth. This session will focus on the latest hot topics and trends.

Public Relations is a Social Media World

Online PR intersected with Search Marketing years ago. Today we find it even more intertwined with Social Media. Brands, products, and executives are frequently discussed on Social Media sites. This session will focus on the connection between Press Relations and Social Media - the responsibilities and the possibilities.

Rogue SEO and Social Media

This is the Black Hat SEO Session. No Search Engines allowed. Attend at your own risk. No - we do not endorse these techniques discussed, but you can bet some of your competition does. Brace yourself.

Top 10 Extreme Social Media Hacks

In this presentation, Giovanni gives you 10 of the best blue hat techniques he's used over the past decade to get the best results possible in promoting top brands and personalities on sites like twitter, youtube, flickr, linkedin and more in 45 minutes of action-packed content. Soup to nuts, he'll show you the why and how of creating a potent small social media ecosystem that will help build your brand, connect you with your customers and keep you one step ahead of your competition on several online fronts.

Recovering From A Social Media Train Wreck

In a lighthearted presentation, Giovanni will cover many of the campaigns he has managed over the past couple of years with a focus on the missteps and mistakes that were made along the way. After this workshop you will walk away with an overall understanding about what it takes to plan and execute a social media marketing campaign with a healthy understanding that even the pros make mistakes. Additionally, he'll talk about how he and his team overcame the obstacles they encountered along the way to finish their campaigns while still achieving their goals.