David Penglase is a leading expert on the ethics of selling. He is a business owner, author, and one of Australia's most sought after conference speakers on sales and success.

David is the founding director of SalesCoachCentral.com an on-line world leading membership site to help business owners and anyone in sales build the skills, and confidence to win more new, repeat and referral business.

David teaches the skills and strategies that he has researched and successfully applied to help him build one of Australia's most successful and long standing professional speaking and sales coaching businesses. He says "It's relatively easy to teach someone how to sell, but what I do is inspire them to want to sell....that's what gets real results and is the secret to boosting sales in any organisation."

His clients include top tier corporate across a range of industries including Retail and Private Banking, Financial Advising, Insurance, Pharmaceutical, Recruitment, Dental, Retail, Manufacturing, Information Technology, Building Services and Engineering ? and the typical results his clients report on from his training and coaching range between 10% and up to 60% increases in sales.

David's presentations are described as "inspiring, funny, practical, entertaining, moving, energetic, fast-paced and thought provoking." Typical accolades and feedback include:

"Regarding feedback for the National Conference, you were the most highly rated speaker."
Janette Beedell, Financial Planning Association of Australia

"Feedback, well, what can I say? It was terrific. Everyone really enjoyed the program."
Michele Blanshard, Johnson & Johnson

"As a result of implementing the tools and techniques from David's program our success rate has gone from around 10% to averaging over 30% and in some cases 60%."
Keenan Bunning, Commonwealth Bank

Supporting almost two decades now of coaching corporate Australia as well as many Micro and SME business owners and their salespeople to create sales cultures to be proud of, David has degrees in business and human resource development. He has an MBA and a Masters in Professional Ethics.

David is often called on by the media for comment on sales, service and success, including Pay TV Business Skills Channel, NetNews, Qantas Talking Business, 2GB, ABC, BTalk, Boss Magazine, Sydney Morning Herald, Australian Financial Review and a wide range of industry and association magazines.

In 2008 David's outstanding accomplishments and success was recognised by the National Speakers Association when they inducted him into the Speakers Hall of Fame for both the Educators Award for Excellence as well as the coveted Nevin Award which is Australia's highest professional speaking award.

Whether it's an conference keynote to 1000+ delegates or an intensive small group workshop, David's presentations are always interactive, entertaining and bursting with practical application and value.

David's most popular conference keynote presentations and workshops include:
• It's not what you sell, it's how you sell it!
• Are yesterday's 'sales habits' losing you business today?
• The problem with 'soft sell' in tough markets

A Truly Tailored Conference and Workshop Presentation

David meets with his clients to select from a wide range of content and subject matter to create a truly tailored conference keynote and workshop experience.

The content, tips, tools and strategies that he covers includes:
• The three buyer exit ramps that lose most sales
• The five dominant deciding values of clients
• The importance of a sales process
• Dumb questions that many salespeople use that lose sales
• The only two closing techniques you need
• Why sales call reluctance has little to do with phone calls
• How to win more new, repeat and referral sales
• Goal setting and goal management
• Beyond the BASICS of networking
• Building rapport and trust
• The 'body-language-myth'
• Buyer behaviour vs Personality style
• Value-discovery questions
• Showing value ? beyond features and benefits
• Proactive sales objection management vs reactive sales objection defence
• Closing sales without being 'pushy' or 'pressuring'
• Staying in touch to create advocates and gain more referrals
• Influencing skills
• Competing and differentiating in tough markets
• and much much more......