Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris's blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.

Chris Brogan is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps nonprofits and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech Ventures, where he's working to develop New Marketing Labs and The Pulse Network, among other projects.

Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

He has 16 years of enterprise telecommunications and wireless experience prior to all this.

What Chris Has Done

If you're wondering why you're bothering to read anything Chris writes, here are a few bullet points of things that he's done in his past that might be relevant:
• Made the New York Times and Wall Street Journal bestseller lists for Trust Agents
• Wrote for Entrepreneur magazine (print), SUCCESS magazine (online), and American Express OPEN Forum (online)
• Won the Mass High Tech All Stars award for 2008.
• Blogged since 1998 (when it was called journaling).
• Recorded several podcasts, and launched a small new media network in 2006.
• Videoblogged in several forms, including Small Boxes and AttentionUPGRADE.
• Built data centers, released software, acquired companies, and all kinds of other fun projects while working for a wireless telecommunications company.
• Launched the PodCamp unconference series with Christopher S. Penn.
• Programmed and hosted the Video on the Net conference in 2007.
• Worked on an Internet video startup with Jeff Pulver in 2007.
• Collaborated on tons of social media and social networks projects over 2007.

Chris Brogan educates businesses and organizations on how social software aligns with their strategies. His speaking style is vibrant, humor-laden, energetic, and personal. Chris customizes every presentation to address the audience at hand, and he adjusts during the presentation to match the level of comprehension as he goes along.

Chris covers these topics from the 10,000 feet level all the way down to the step-by-step, depending on audience and need. He has presented to book publishers, school administrations, technologists, marketers, government agencies, realtors, students, entrepreneurs, and many other groups. Private corporate speaking has included places like SAS, Microsoft, Google, IBM, Vanguard, American Family Insurance, General Motors, Coke, Titleist, Pepsico, Comcast, and others.

!!NEW!! Reinvest: Marketing And Sales

Chris Brogan explores insights and findings on the last few years of social business and digital marketing, and then sets out a few potential roadmaps for 2011. Covering the rise of local and location-based strategies, the continued push into mobile devices (beyond the phones and into tablets), content marketing and lead nurturing, the integration of real-time marketing into other digital channels, improved email marketing techniques and enhancements, emerging trends in analytics and measurement, and an exploration of your next marketing hire: the data/tech specialist. 2011 is a big year.

!!NEW!! The Frontier Is Now: How to Make Work and Build Business

Telling you that the Internet has changed things won't stun you. You've seen it. Netflix, Amazon, Zappos, Groupon. You know all the stories. But there are small business solutions you could use to make more work, to build more business, to get more sales. Tweeting out coupons isn't the future. Building relationships and investing in delivering human-minded business is now. This won't be theory. We're here to talk action, execution, and your next steps to success.

**All new for 2011! - The Changing Role of the Trust Agent

The rise of the relationship-minded Trust Agent has shifted ever so slightly to include the need for a technical marketing agent. This role now requires a blend of knowing how to blend customer service/sales/marketing/and PR into one role, but also how to interact with technology and databases for better effect. Marketers' needs are shifting from the old world of "running a campaign and measuring qualified leads" into running communities and extracting value at as many potential turns as possible. Knowing how to use the varied analytics and metrics to show value is the start. Knowing how to grow sales based on the latest in digital marketing is the goal. Join Chris Brogan for a dive into the new world of the Trust Agent for 2011. (Based on Chris's book with Julien Smith, Trust Agents.

Wiring a Human Business - How Humans Aren't Software, but How to Make Human Code

Chris Brogan uses the web (and its predecessors) differently than most people. Since 1984, he's been using computers to connect to humans and build relationships. For the first many years, this was for personal interest. In later years, Chris has learned how the various tools of the web combined with a strong sense of community and customer-focus can transform business communications and other objectives into powerful new paradigms. But how does he see the web? What about mobile? How do all the various technologies he uses come to bear in his own business pursuits, and most importantly, what can that teach you about YOUR business?

Actions: Getting Started in Social Media

You've heard from everyone that you should get started. Where it all falls down is that no one tells you what comes next. Let's explore some potential strategies, and talk through which tools work how. Driven from the strategy perspective, this is not a "twitter is cool" presentation. If we can't make business sense of the whole landscape, there's no point. This is a no-BS presentation to get the ball moving.

Lead Generation in a Social Media World

There are several ways to build leads using social media, including content marketing, listening with intent, and community management, not to mention more traditional digital marketing like email marketing and Facebook apps and the like. Learn what's possible, what works, how to sustain it, and what to expect.

Enterprise Meets The Web - Evangelists vs. A Feasible Corporate IT Policy

Evangelize all you want. If your social media strategy doesn't jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.

And Many Many More

No, this isn't a greatest hits album, but believe me, the topics we can come up with around the social media space are varied, and can be customized to meet your organization's needs. If you see even the spark of something you were hoping to find here, contact me, and we can make it work for you.