David Pogue

David Pogue

After receiving a Macintosh in college David Pogue went on to co-design and write manuals for music software, such as Finale and Coda Music Technology. David then worked as a conductor, synthesizer and arranger on numerous Broadway shows but found more of a need in teaching the Broadway community how to use their Macs. Today David is the personal-technology columnist for the New York Times State of the Art weekly column and is author of the bestsellers Mac for Dummies and The iBook for Dummies.


Topics: Computer Technology / Innovation / Technology
Fee Range: $20,001 to $30,000 Talent Travels From:CT

David Pogue grew up in Shaker Heights, OH, a suburb of Cleveland. (Mom's the Welcome Wagon lady; dad's a lawyer.) He was a music/theatre geek from Day 1, starring in, composing, playing piano for, or conducting musicals and choirs from elementary school through high school. He was also a language jock, winning the Ohio Spelling Bee in 1977, and a magician, performing over 400 magic shows during his teen years.

He studied music, English, and computer science at Yale. He graduated summa cum laude in 1985, with Distinction in Music, having continued to write and conduct musicals each year. (In 2007, he was awarded an honorary doctorate in music from the Shenandoah Conservatory. So that's "Dr. Pogue" to you, bud.)

After college, Pogue moved to New York City, with aspirations to compose Broadway shows. He worked as conductor, synthesizer programmer, arranger, or assistant on several Broadway shows (Carrie, Welcome to the Club, Kiss of the Spider Woman, Anything Goes at Lincoln Center) and a few Off-Broadway ones (Pajama Game, Godspell, and Flora, the Red Menace, which he also orchestrated).

In the interests of hedging his bets, he also founded and taught, for several years, the beginning magic courses at the New School for Social Research and New York's Learning Annex. He also codesigned and wrote the manuals for music software programs like Finale, from Coda Music Technology.

Unfortunately, the demand for new young composers on Broadway is about zero these days, and Pogue saw the writing on the wall; through this time, his computer-teaching skills were turning out to be in more demand than his musical ones. So he started teaching the Broadway community how to use their Macs -- first composers such as Stephen Sondheim, John Kander, Jerry Bock, David Shire, and Cy Coleman, and then later Hollywood and literary celebrities, from Mia Farrow to Harry Connick, Jr.

He began writing for Macworld magazine in 1988. His triple-award-winning column, "The Desktop Critic," appeared on the back page until November 2000, when he joined The Times.

In 1992, IDG Books asked Pogue to write Macs for Dummies. (This was back when there was only one Dummies book -- DOS for Dummies.) The book quickly became the #1 bestselling Macintosh book, and remained so, month after month, ever since -- in all of its 17 languages and six editions. He wound up becoming a ridiculously prolific author, writing or co-writing 7 books in the "for Dummies" series (including Opera, Classical Music, and Magic), six editions of the 1,300-page bestseller Macworld Mac Secrets (co-authored with former Yale roommate Joe Schorr) and a novel, Hard Drive (a New York Times "notable book of the year"). In 1998, his PalmPilot: The Ultimate Guide became the #1 bestselling Palm book.

In 2000, Pogue created the Missing Manual series: a line of superbly written, printed manuals for computer products that don't come with any--in other words, "the book that should have been in the box." The series, published in collaboration with O'Reilly & Associates, now includes over 100 titles, includes bestsellers on topics like Mac OS X, the iPhone, Windows XP and Vista, Dreamweaver, iMovie, iPhoto, Microsoft Office, and others.

In November 2000, Pogue became the personal-technology columnist for the New York Times. (His Times column, "State of the Art," appears every Thursday on the front page of the Business section.) Soon thereafter, he began writing his daily Times blog, "Pogue's Posts," authoring a weekly e-mail Times newsletter, "From the Desk of David Pogue," and shooting his double-award-winning, very silly Times Web videos.

Pogue appears frequently on radio and TV. For several years, he was a regular technology guest on Martha Stewart's pre-jail TV show and on NPR's "Morning Edition"; today, he appears weekly on CNBC's "Power Lunch," monthly on CNBC's "On the Money," and about six times a year on "CBS News Sunday Morning." In 2004, his "Sunday Morning" segments on Google and the spam problem won a 2004 Business Emmy.

In February 2011 David hosted the four-part PBS NOVA miniseries Making Stuff about the latest in cutting-edge materials science.

Pogue lives with his family in Connecticut, where he entertains them with magic tricks, piano playing, and a lifelong stream of appalling puns.

  • The Megapixel Challenge
  • If you believe the marketing, the quality of a digital camera is determined by the number of megapixels it has. 10 megapixels must be better than 5, right?

    In this hilarious talk, David Pogue relives his four-month quest to determine, once and for all, just how important megapixels are in a digital camera. His adventure wound up involving the Discovery Channel, the New York Times, the technical director of Professional Photography magazine, 100 passersby in Times Square, the way, and over 500 angry bloggers. You'll walk away with a new understanding of how cameras work-and the unpublicized measurement that REALLY determines the photo quality you'll get.

  • Dave's Mobile Show-and-Tell
  • David Pogue reviews over 200 products a year for the New York Times. If anyone can identify the breakthroughs, he can.

    In this lively presentation, David will present and actually demonstrate the latest and most amazing mobile gadgets, and offer his mini-critiques of each. The assortment changes monthly, of course, but past presentations have included the cellphone that offers unlimited free calls via Wi-Fi; the pocket camera that beams photos instantly onto Flickr (the photo-sharing Web site); the music player that downloads wirelessly from a catalog of 2 million songs; a folding memory card for cameras that eliminates the need for wires or card readers; the secret of getting Directory Assistance for free on your cellphone (rather than $2 per call from your carrier); the latest breakthroughs in speech recognition; and, of course, the iPhone.

    Prepare to have your mind blown-and your credit card stressed.

  • The Digital Generation Comes of Age
  • For the last 20 years, computers and technology have been part of the everyday curriculum for a generation or two of digitally privileged kids -- and, as they become the majority, it's showtime.

    As computer-literate children become America's new leaders, visionaries, and designers, how will their digital upbringing affect society and culture? New York Times technology columnist David Pogue takes a thoughtful, funny look at how the tidal wave will hit as the digital generation enters prime time -- what we'll gain, what we'll lose, and what beliefs and approaches will shift into something we've never seen before.

  • Five Technologies for the Next Five Years
  • As a journalist on the cutting edge of personal technology, David Pogue of the New York Times displays, discusses, and demonstrates the five technological advances--out of the hundreds introduced each year--that will have the most impact on the audience in the next few years. Which five? They're constantly evolving, of course. But in recent versions of this talk, David has featured Voice Over IP (free phone calls over the Internet), the online video revolution (like YouTube), radio iPod tags, personal videoconferencing, HDTV, and other goodies.

  • Web 2.0, Social Media, and Other Buzzwords
  • What do YouTube, MySpace, Craigslist have in common? They're all part of "Web 2.0," in which a Web site's material is supplied by its visitors.

    What do blogs, vlogs, and podcasts have in common? They're all new ways for individuals (or corporations) to express themselves online.

    In this head-spinning talk, David Pogue, the New York Times's most popular blogger (and video blogger), helps to make sense of the explosively expanding realm of Web 2.0 and all kinds of 'casting. He'll advise both individuals and companies on how to exploit these live-wire technologies, supply some horrifying and hilarious real-world stories, and even hint at the future of these revolutionary new channels.

  • The Undocumented Vista
  • Microsoft says that Windows Vista is the best Windows ever, and that it "just works." But doesn't Microsoft always say that?

    In this entertaining presentation, New York Times columnist David Pogue, author of Windows Vista: The Missing Manual, lets you be the judge. He'll demonstrate the considerable strengths of Microsoft's latest effort, including its proficiency with managing digital photos and music, its redesigned user interface, and its dramatically hardened security plumbing. He'll also comment on the downsides of Vista, including the intrusiveness of its security features and, for many, the requirement of buying a new PC to run it.

  • Digital Moviemaking: the Crash Course
  • This one is really a blast. Armed with a camcorder and a laptop, David Pogue (author of the bestselling "iMovie HD & iDVD: The Missing Manual") will attempt to make a complete digital movie, complete with dialogue, characters, sound effects, and music, in 90 minutes, using good-natured audience members as actors. In the process, you'll learn the essentials of digital moviemaking, including music, effects, and, of course, technical workarounds; the results can be exported as a QuickTime film, posted on the Web, or burned onto an actual DVD. This session will focus not just on iMovie and your camcorder, but the Hollywood techniques that separate amateur camcorder and production work from polished, professional efforts. Be prepared to be educated, entertained--and filmed.

    He'll even post the finished movie on his Web site for attendees to show off after their return home!

  • The Operating-System Problem
  • 2007 is the year of the modern operating system, as both Apple and Microsoft unveiled dramatically different new versions of their system software. Apple's Mac OS X and Microsoft's Windows Vista are both designed to solve the same sets of problems: security, stability, and serving as a hub for iPods, cameras, and the Internet. Sometimes, the companies wound up with virtually identical solutions; in other cases, they approached the problems with radically different philosophies.

    Having authored bestselling books on both operating systems, David Pogue has witnessed firsthand both the brilliant breakthroughs and the misguided failures both companies came up with. In this fascinating tour, you'll discover out how much easier to use a computer can be, once you realize what its creators were trying to accomplish.

  • Interface Design: The Last Stumbling Block
  • Why are consumers so fed up with their computers? "Software rage" has become an epidemic, help lines are flooded, and people are flinging their machines out the window in frustration.

    More often than not, the problem is the software design itself--the interface. The design of programs and Web sites grows in importance every day. Getting it right--packing a lot of features, the right way, into a small screen area--is extremely difficult, and the masters of the art are few and far between. But David Pogue, who analyzes software design each week in his New York Times column, has found some fascinating real-world examples that help to illustrate both clever solutions and horrifying failures. He'll also look forward to interface design of the future--speech, animation, and other innovations--as we move into an era of both much bigger and much smaller screens.

  • Digital Photography: No "Negatives"?
  • Anyone who already knows photography has a huge advantage when it comes to digital cameras--a familiarity with principles of light and composition, for example. At the same time, the "digital" part is a whole new world, entailing a new set of skills. In this entertaining presentation, New York Times columnist (and digital-camera reviewer) David Pogue offers a concise, meaty, funny crash course for the photographer who wants to exploit the digital possibilities without going quietly mad. Includes an updated glimpse at what's new and what's coming in digicams, plus workarounds for the ever-shorter list of digital drawbacks.

  • PR and Journalism: How They've Evolved Together
  • I'm the press. I'm one of the guys public-relations people work with, or maybe I should say work on. I get about 50 pitch emails a day. In this talk, I offer an irreverant look back at the history of PR, starting with "master of propaganda" (as he called it) Edward Bernaise, and take the audience all the way to the present day of instant, do-it-yourself, consumer-created media (via the Internet).

    This talk, geared for PR professionals, also offers a few of the most hilariously bad, and impressively good, pitches I've seen in my days at the Times.

  • Tiger Secrets
  • Join this highly entertaining session as David Pogue makes Apple's latest Mac OS X operating system sing, dance, and walk on its head. Witness a parade of undocumented shortcuts, decipher the unfamiliar Mac OS X folder structure, and discover the power of the Unix system that powers the whole thing. Based on his book "Mac OS X: The Missing Manual," Tiger Edition, this session is, in particular, a life preserver tossed to anyone who's used Macs before but feels that confronting Mac OS X is like coming home from college to find out that your parents have rearranged the furniture.

Read David Progue's blog on technology & innovation

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