David Weinberger
Technologist, commentator, advisor, marketing guru and co-author of the bestselling and influential book, The Cluetrain Manifesto, David Weinberger's work focuses on how the internet is changing human relationships, community and society. Currently he co-teaches a class on "the Web Difference" at Harvard Law School.
Topics:
- Communication /
- E-Business /
- Internet/Web /
- Marketing /
- Technology

David Weinberger's status as our foremost (and funniest!) interpreter of technology's impact on business and society continues to grow. His new book, Everything Is Miscellaneous: The Power of the New Digital Disorder, reveals new principles for taking advantage of the onrushing flood of information in order to help us pull ourselves together now that we've blown ourselves to bits.
David Weinberger has been called a "marketing guru" by the Wall Street Journal, he is co-author of the influential bestseller The Cluetrain Manifesto (1999), and author of the critically acclaimed book Small Pieces Loosely Joined (2002), a highly original and accessible reflection on the human impact of the internet.
David addresses the key elements of an information and technology revolution that impacts how we organize our businesses, increases our customers' newfound control of the information they touch, and challenges the core concepts of who and what we trust.
Dr. Weinberger began his "career" in the late '70s teaching philosophy at New Jersey's Stockton State College for five years. (He has a Ph.D. in philosophy from the University of Toronto.) During this time he maintained his steady freelance writing of humor, reviews and intellectual and academic articles, publishing in places as diverse as The New York Times, Harvard Business Review, Smithsonian, Alfred Hitchcock's Mystery Magazine and TV Guide.
In 1985, after being denied tenure because the tenure quota was filled, and after an enthusiastic but well-mannered student demonstration in his support, he became a junior marketing guy at Interleaf, an innovative start-up with new ideas on how to create and structure documents. At Interleaf he helped launch the industry's first document management system and its first electronic document publishing system, years ahead of the Web. He left Interleaf after 8 years, as VP of Strategic Marketing.
He founded the one-person strategic marketing company, Evident Marketing, in 1994 and within two years counted among his clients a wide variety of companies, including RR Donnelley, Intuit, Sun Microsystems, Esther Dyson's Release 1.0 and CSC Index.
In late 1995, he joined Open Text as VP of Strategic Marketing because he saw an opportunity to help shape the way intranets are used. As part of the senior management team, Dr. Weinberger helped Open Text move from one of the first Web search engine companies (the engine behind Yahoo!) to market- and thought-leadership in Web-based collaborative software.
After helping to take Open Text public in 1996, Dr. Weinberger returned to consulting, writing and speaking, helping to found a couple of dot-coms, and serving on industry and company boards. In 2000, Perseus published The Cluetrain Manifesto, of which is is a co-author. It became a national best-seller.
In 2002, Perseus published Small Pieces Loosely Joined to enthusiastic reviews.
Dr. Weinberger currently writes too much, including weblogs, articles for Wired, Salon, USAToday, Esther Dyson's Release 1.0, and many more. His book Everything Is Miscellaneous: The Power of the New Digital Disorder is being published by Times Books in May 2007.
During the 2004 presidential campaign, he was Senior Internet Advisor to the Howard Dean campaign, consulting on Internet policy.
In 2004 he was made a Fellow at Harvard's prestigious Berkman Institute for Internet & Society.
Dr. Weinberger has been writing and publishing in national magazines for over 25 years. He has been a technical columnist for a computer magazine, a humor columnist for Oregon's largest newspaper, and a gag writer for Woody Allen's comic strip for seven years. His online newsletter, JOHO, has an influential following which appreciates its insight and its humor. He is one of the authors of the best-seller The Cluetrain Manifesto and is the author of Small Pieces Loosely Joined. He is a columnist for KMWorld and il sole 24 ore, Italy's leading financial paper. He is a frequent commentator on NPR's "All Things Considered" and "Here and Now."
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