Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communications at The Medill School, Northwestern University. He is also president of the consulting firm, Agora, Inc. He holds appointments as a visiting professor, Cranfield School of Management, Bedfordshire, UK, adjunct professor, Queensland University of Technology, Brisbane, Australia, and visiting professor, and School of Business, Hull University, UK. He has been a visiting professor at Tsinghua University and Peking University, Beijing, China, and Hanken, the Swedish School of Economics, Helsinki, Finland.

Don also serves as director and US Chairman for Brand Finance, London, and is a former director of the Simon Richards Group, Melbourne Australia, Penton Publishers, Cleveland, Ohio, and Insignia Systems, Minneapolis, Minnesota.

Following his graduation from the University of Oklahoma with a degree in Marketing/Journalism, Don began his career as a sales promotion writer for trade magazine publishers in Dallas. From there, he moved into publication sales and management, and was advertising director of a daily newspaper in Texas. He joined Tracy-Locke Advertising and Public Relations in Dallas in 1965, and was with the agency for almost ten years in its Dallas, New York, and Columbus, Ohio offices as senior vice president and manager of several branch offices. He served as management supervisor for a number of national consumer product, service, and industrial accounts.

In 1974, Don resigned from Tracy-Locke to launch a career in academia. He obtained a master's degree in advertising and a Ph.D. in mass media from Michigan State University while also teaching in the MSU Department of Advertising. He joined Northwestern in 1977.

Don has consulted, lectured, and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. His articles have appeared in numerous trade journals and he is author/co-author of eighteen books. He is the founding editor of the Journal of Direct Marketing and on the editorial review board for a number of trade and scholarly publications.

Don is former director of the Promotion Marketing Association of America and past Chairman, Accrediting Committee, Accrediting Council in Journalism and Mass Communications. He is also a member of the American Marketing Association, American Academy of Advertising, Advertising Research Foundation, Association for Consumer Research, Business Marketing Association, Direct Marketing Association, and the International Advertising Association.

Don resides in Evanston with his wife and business partner, Heidi.