Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the founder and CEO of Cathcart Institute, Inc. (founded in 1977), an organization devoted to helping clients create and grow High-Value Relationships. Jim's thirty plus years of study in applied behavioral science has resulted in The Acorn Principle, a guide to understanding the many elements that make us who we are. This breakthrough work achieved best-seller status online, as well as through traditional hardbound book channels. In fact, it was the nation's #2 best-selling e-book in the year 2000, second only to Stephen King.

As the author of 15 books including Relationship Selling, Mr. Cathcart has long been a trendsetter in the business community. He has his own TV show on TSTN network and has delivered over 2,700 speeches around the world. He is also a co-author of ConnectAbility: 8 Keys to Building Stronger Partnerships with Your Colleagues and Your Customers. His next book is tentatively titled Relationship Intelligence: It is who knows you that counts. Among professional speakers, Jim is a world leader: recipient of The Golden Gavel Award from Toastmasters International for 2001, Past President of the National Speakers Association (NSA), winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), and a long-time member of the exclusive Speakers Roundtable, 20 of the world's top speakers.

Jim sits on numerous boards of directors, including the business school advisory boards for Pepperdine University and California Lutheran University. In 2003, he founded The 101 Leaders Alliance to identify, encourage, develop and learn from the people in the L.A.-Ventura Corridor who are making a difference through personal leadership. Today, he is based in Lake Sherwood, California, just north of Los Angeles, where he regularly hikes the mountain trails and rides his motorcycle on the twistiest roads he can find.

• Leadership - Rethinking Ourselves For A New Era:
New technologies require new ways of thinking. Every day another standard practice becomes obsolete. To continue to grow and thrive we must learn to constantly rethink our markets, our systems, our relationships, our strategies and ourselves. The most popular methods of leadership, management, sales and service delivery are already dangerously out of date. This presentation combines stories, visuals, research and audience interaction to dramatically impact the way we think.
• Relationship Selling:
Sometimes it is not your product or price that gets you the business, sometimes it is simply the way you connect with people. We need to rethink how we connect with our customers and suppliers, before our competition does. When Jim Cathcart wrote the book Relationship Selling it was considered revolutionary. Today it is considered standard practice. This presentation shows you what to listen for, how to be natural in your selling style and how to connect with the underlying elements of buying psychology which most people have never heard of.
• The Acorn Principle - Helping People Grow:
The Acorn Principle is: "Your greatest, fastest and easiest growth always comes from your natural abilities". Every person can be very good at certain things, but most people don't know what those things are. Jim shows people how to find and grow their natural strengths so that they can always be self motivated. A fascinating exploration of what makes us who we are and how to use it.
• The Grandma Factor - Lifetime Customer Loyalty:
Everyone knows how to provide good service; our challenge is getting them to want to. The real magic in customer service comes from discretionary efforts, when people go beyond their job description. This begins with training people in how to think about: their role, their goal and the person they serve. When you don't find much meaning in what you do, you don't bring much value to what you do. This presentation focuses on the way systems, strategies and relationships impact service. Jim teaches "The Grandma Factor" for building your clientele through UpServing.
• New Era Sales Leadership (Via Online Conferencing):
Jim brings superior sales training right to your sales staff's desktops -using the cutting edge of technology, online training or desktop videoconferencing. With this unique program, Jim Cathcart will challenge and inspire your sales staff and teach proven methods for successfully sustaining sales leadership and retaining your customers.