Joel Makower
For more than 20 years, Joel Makower has been a well-respected voice on business, the environment, and the bottom line. As a writer, speaker, and strategist on corporate environmental practices, clean technology, and green marketing, he has helped a wide range of companies align environmental responsibility with business success.
Topics:
- Economy /
- Environment /
- Green /
- Sustainability

For more than twenty years, Joel Makower been a highly respected voice on the greening of mainstream business. As a writer and strategist on green business practices, he has worked with some of the leading companies and brands, including Clorox, General Electric, General Motors, Hewlett Packard, Microsoft, Nike, and Stonyfield Farm. He is executive editor of GreenBiz.com, along with a constellation of other websites, newsletters, events, and research published by Greener World Media, Inc., of which he is co-founder and chairman. He is also senior strategist at GreenOrder, a sustainability strategy firm; and co-founder of Clean Edge, a clean-tech research and publishing firm. He also writes Two Steps Forward,a popular blog on green business, clean technology, and green marketing.
Joel has been a keynote speaker on these topics at more than one hundred industry conferences and events. He has been a commentator of "Marketplace," public radio's nightly business show and appears regularly in both broadcast and print media, including the New York Times, Wall Street Journal, Forbes, Fortune, and Business Week, and on Larry King, Oprah, the Today Show, Good Morning America, All Things Considered, Marketplace, and on CNN, MSNBC, CNBC, and other networks.
The Associated Press has called him "the guru of green business practices."
A former nationally syndicated columnist, he is author of more than a dozen books, including Strategies for the Green Economy (McGraw-Hill, 2008); Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World(Simon & Schuster, 1994), The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business(Random House, 1992), and The Green Consumer(Penguin Books, 1990).
Joel is a frequent keynote speaker at business conferences and events. He serves as an advisor to VantagePoint, Venture Partner's clean-tech venture capital fund, and in a board or advisory capacity for more than a dozen other for-profit and nonprofit organizations.
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