For more than twenty years, Joel Makower been a highly respected voice on the greening of mainstream business. As a writer and strategist on green business practices, he has worked with some of the leading companies and brands, including Clorox, General Electric, General Motors, Hewlett Packard, Microsoft, Nike, and Stonyfield Farm. He is executive editor of GreenBiz.com, along with a constellation of other websites, newsletters, events, and research published by Greener World Media, Inc., of which he is co-founder and chairman. He is also senior strategist at GreenOrder, a sustainability strategy firm; and co-founder of Clean Edge, a clean-tech research and publishing firm. He also writes Two Steps Forward,a popular blog on green business, clean technology, and green marketing.

Joel has been a keynote speaker on these topics at more than one hundred industry conferences and events. He has been a commentator of "Marketplace," public radio's nightly business show and appears regularly in both broadcast and print media, including the New York Times, Wall Street Journal, Forbes, Fortune, and Business Week, and on Larry King, Oprah, the Today Show, Good Morning America, All Things Considered, Marketplace, and on CNN, MSNBC, CNBC, and other networks.

The Associated Press has called him "the guru of green business practices."

A former nationally syndicated columnist, he is author of more than a dozen books, including Strategies for the Green Economy (McGraw-Hill, 2008); Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World(Simon & Schuster, 1994), The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business(Random House, 1992), and The Green Consumer(Penguin Books, 1990).

Joel is a frequent keynote speaker at business conferences and events. He serves as an advisor to VantagePoint, Venture Partner's clean-tech venture capital fund, and in a board or advisory capacity for more than a dozen other for-profit and nonprofit organizations.

Joel speaks regularly to a wide range of audiences -- including senior management, company supply chains, customer groups, and external stakeholders -- in both small, informal groups and large, more formal ones. Format can include lectures, discussions, group facilitation, panel moderation, and more.

Joel's topics are tailored for each audience.

From Here to Sustainability

The Profit (and Pitfalls) of Environmentally Responsible Business

It seems as if every company is "going green," reducing the environmental impacts of their products, processes, and operations. In today's competitive environment, being green is no longer a matter of "doing less bad" or improving the environmental performance of just one part of a company's operation. And it's not simply a matter of "doing well by doing good," or even improving the bottom line by being more efficient. It's about growing the top line through innovation, new markets, increased productivity, enhanced customer loyalty, and increased ability to attract and retain talent. How are today's leading companies integrating environmental thinking into their operations in a way that creates lasting business value? Makower offers context, success stories, and cautionary tales.

What you'll learn:
• Why environmental issues have risen to the top in a growing number of companies
• How the nature of environmental issues is changing for companies
• Strategies leading companies use to harness green thinking to create business value
• The stories behind the environmental programs of leadership companies
• "How good is good enough?" when it comes to company environmental performance
• The challenges of communicating for environmental leaders
• How environmental concerns are leading companies to change their business models
• How a new breed of green innovators is transforming markets

Save the Buyosphere!

Selling Green in the Age of More, More, MORE

Green marketing is back, as companies ranging from GE to P&G are trying to cash in on the renewed interest in products that help consumers be greener and cleaner. How do you sell "green" in a world with a seemingly insatiable appetite for more, More, MORE? In a world in which Wal-Mart, GM, and BP are waving the green flag, how can marketers be heard--and

believed? Makower offers real-world tales from the trenches, the latest market trends, and insight and inspiration to help marketers succeed in the growing green marketplace.

What you'll learn:
• The latest market research on consumers' green attitudes and shopping preferences
• What it really means when people say, "I'm concerned about the environment"
• The great, green chasm -- why consumers often say one thing and do another
• Unmarketing -- why it's sometimes better to do more and say less
• Is green concern a passing fad or the way of the future?
• How today's green heroes can become tomorrow's targets
• Will consumers switch brands to be green?

Other topics include:
• The bottom-line case for sustainable business practices
• Talking about the environment -- communicating with internal and external stakeholders
• Business opportunities from the clean-tech revolution
• The business case for proactive climate strategy