Lynne Lancaster
Are you struggling with generational gaps in recruiting, retention, or communication? Do you need to engage the newly-hired Millennials in the room without turning off the Generation Xers and Baby Boomers? Are you looking for an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions? Savvy, engaging, and entertaining, Lynne delivers sparkling keynotes and workshops tailored to your strategic issues.
Lynne Lancaster is one of the nation's foremost generational experts and cultural translators. With clients that range from AT&T to Best Buy, Cisco, General Mills, the National Security Agency, and U.S. Bank, Lynne was recently named a Top Five Speaker for 2010.
- Topics: Each topic is customized to your event, audience, and objectives.
- Rocking the Workplace: Leading and Engaging Four Generations. If you think you've heard the generations topic before, guess again. Based on the best-selling book When Generations Collide and years of research, this speech outlines the top talent trends on the horizon and what it will take to attract and retain the best and brightest of every age.
- The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work. Based on the brand new best-seller, The M-Factor, this speech identifies the seven surprising trends that shaped the Millennials and the best ways to manage and engage this influential generation.
- Selling and Marketing to the Generations. Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect with clients and increase sales.
- Millennial Boot Camp: Millennial Orientation and Training. Millennial new hires need to understand all the generations if they are going to succeed and thrive in organizations. This class "just for Millennials" teaches them how to work with Traditionalists, Boomers and Xers, and how to plot a savvy career course through intergenerational minefields.
- Just for Associations: Engaging Four Generations of Members. Generation gaps are making it nearly impossible to meet the needs of every generation of members, donors, and volunteers. Whether it's signing up, communicating, or getting involved, this program reveals how to create loyalty with every generation.
Lynne is one of The Generations People who make up BridgeWorks' multigenerational team of experts, speakers, and corporate entertainers. Individually and together they deliver highly customized, high energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home tips.
Lynne is co-author of the best-selling book When Generations Collide and the recently-released The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperBusiness 2010). Her firm routinely conducts large-scale surveys as well as focus groups and one-on-one interviews to discover firsthand the ways in which the generations are shaking up today's business world. Lynne has appeared on CNN, CNBC, and National Public Radio, as well as in TIME magazine, The Washington Post, and The New York Times.
Lynne speaks as part of the BridgeWorks multigenerational speaker team (search under The Generations People).
Also check out BridgeWorks' generational entertainment comedy show, TimesFour!
Rocking the Workplace: Managing and Leading Four Generations.
If you think you've heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it's going to take to attract and retain the best and brightest talent of every age.
- Find out...
- What makes the generations so different - and so perplexing?
- How will demographic shifts drastically change the ways we recruit, retain and manage in the next decade?
- How do you engage one generation without alienating another?
- What can leaders do now to plan for succession and win the war for talent?
The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work.
Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them. Based on the brand new best-seller, The M-Factor(HarperBusiness 2010).
- Learn...
- How you can win the war for young talent and become the place Millennials want to work
- The keys for bridging communication gaps between texters, tweeters, and traditional communicators
- How to handle entitlement?
- What it takes to engage Millennials without alienating the other generations.
Selling and Marketing to the Generations.
Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn't about inventing a new selling system - it's about adding a generational lens to your already successful approach.
- Learn...
- What should sales people do to customize their message to each generation they sell to?
- What should managers know to coach all the generations on their sales team?
- How can marketers target campaigns to one generation without turning off another?
- How can you put a generational lens on your company's selling system to make it even more impactful?
Just for Associations: Engaging Four Generations of Members.
Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can't afford not to see the association world through a generational lens.
- Topics include...
- How do you convince the generations to get involved with your association and stay committed?
- How can you connect with loyal traditional members while getting the young ones in the door?
- How can you engage four very diverse generations of staff?
Chelsea Handler
US Toll Free: 1.800.842.4483
International: +1.214.744.3885


