Author, speaker and Age Wave co-founder Maddy Dychtwald is a leading expert on the changing demographic trends - both generation- and gender-related- shaping the marketplace, the workplace and our lives.

Maddy has spent more than 25 years investigating and forecasting lifestyle and market trends of older adults and the 79 million baby boomers. Building on this knowledge, she has recently emerged as a renowned authority on the rising economic influence of women and their impact on industries, ranging from financial services and healthcare to consumer marketing.

A high impact speaker, she has addressed more than 300,000 business and social service leaders worldwide for organizations such as Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, Global Women Leadership Network, Mastercard, National Association of Educators, Network of Executive Women and the World Future Society. Maddy has been regularly featured in prominent media worldwide, including: Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, Fox Business News, CNBC and NPR. She is also a popular contributor to The Huffington Post and ThirdAge.com.

Her newest book, INFLUENCE: How Women's Soaring Economic Power Will Transform Our World for the Better (2010)explores how women are the major change agent of the decade to come. Maddy also wrote Cycles: How We Will Live, Work, and Buy (2004), the winner of the 2004 Book of the Year Award from the National Community Colleges Association, and co-authored an illustrated children?s book on personal reinvention entitled Gideon?s Dream: A Tale of New Beginnings (2008).

Maddy co-founded Age Wave, the nation's foremost thought-leader on population aging trends and their profound business, lifestyle and cultural implications. The company provides breakthrough research, award-winning communications, and results-driven marketing and consulting initiatives to more than half of the Fortune 500.

A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.

Retirement at the Tipping Point: New Funding, New Timing New Purpose

Based on highly acclaimed Age Wave research, this NEW presentation reveals how four generations of Americans are altering the funding, timing and purpose of retirement. This mind-stretching program will explore the following: Who suffered the most loss during the recent economic crisis and how long do they think it will take to recover? Why the retirement clock is being reset to at least age 67 and how that could be good for everyone. What are the key lessons learned from the financial crisis and how have people's behavior and attitudes toward money and retirement changed? What is the #1 retirement "wildcard?" How the sandwich generation has morphed into multigenerational "Rubik" families and the vast implications of this for all generations. A vision of retirees' changing role in American life - from lifelong learning and legacy to mentoring and philanthropreneuring. How financial professionals can take advantage of this unprecedented opportunity to help guide their clients in funding their new retirement hopes, dreams and purpose.

Living with Purpose: Rethinking Success

Success is defined differently at different moments in life. As a child, it has a lot to do with pleasing our parents. In our teens, it's often about academic achievement and popularity. As a working adult, success is often about balancing the challenge of creating a healthy family while building a satisfying career. But what's next? Healthy living and modern medicine have given our lives longevity, but how do we make the most of all that time? Is it too late to go back to school, start a new and gratifying career (or turbo-charge your current one), fall in love again, reinvent yourself? Since happiness is about more than what's in the bank, what are the essential components of an all-weather, successful "life portfolio" - with a significant investment in head, heart, spirit and civic engagement? This hopeful and motivating new presentation answers the essential questions: what is success now and what is the new purpose of life's second half?

Four Generations Rethink Work, Retirement and Success

We are living in the midst of unprecedented demographic, economic and social changes that impact nearly every aspect of our personal and professional lives. Increasing longevity and insufficient savings mean that older workers will be working longer and shrinking their retirement. Mid-career workers are trying to reboot their enthusiasm for a longer and more demanding worklife as they simultaneously try to fund their future retirement. Young workers are struggling to enter the workforce during tough economic times. What makes each of the four working generations tick - and perform at their best? What are they looking to get from - and give to - their jobs? How will they measure success in this new era? This presentation will explore these issues while showing how to retain and attract valuable talent and enhance productivity through programs such as: creative use of flexible work arrangements, innovative learning and mentoring opportunities, sabbaticals, retraining, re-careering, flex-retirement and creative compensation and benefits programs.

Retirement Wake-Up Call: The Future of Financial Services

How has today's financial crisis altered the relationship between client and financial advisor? Based on research findings from numerous highly acclaimed Age Wave studies on retirement and financial services, this presentation sheds light on which aspects of the financial services industry are dying and which are coming alive. It outlines the "new" retirement-related needs, worries, and aspirations - and how financial services firms and advisors can re-establish trust with the wary public. Meet the "Ageless Explorers," the "Comfortably Contents," the "Live for Todays" and the "Sick and Tireds." Learn how each group feels about their lives, their prospects for fulfilling their hopes and dreams for retirement and what role financial planning, employer support and/or government policies have played in getting them to where they are today. This presentation also covers how the emerging adult lifestage demands of careers, parenthood, eldercare, grandparenthood, singlehood, disability and rehirement will affect savings and retirement funding.

INFLUENCE: How Women's Soaring Economic Power Will Transform Our World for the Better

Now, more than ever, the role of women in defining and driving business is paramount. Women already control more than 50% of all consumer spending. They are being educated in higher numbers than men and are now, for the first time in history, employed in higher numbers than men. While many of today's women stand strong when wielding earning power, many still slump in their financial confidence, long-term financial decision-making skills, economic control and investment power. The final frontier for women in the gender revolution will be gaining muscle and control over their money. Based on groundbreaking findings from Age Wave's landmark research study "Women, Money, and Power," this presentation reveals important new insights on women and their relationship to money. It provides an illuminating and in-depth look at women's motivations, fears, and challenges around money, saving, and spending and shows how to most effectively target their needs and hopes.

How the Age Wave Will Transform the Marketplace - and Our Lives

This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and marketers. How might increasing longevity and declining fertility impact societies, economies, families and individual lives? Do people want to live traditional "linear" or more flexible "cyclic" lives and how does that alter brand loyalty? How will the "age wave" impact the consumer marketplace and which sectors and products will shrink and which will grow: from vitamins and nutraceuticals, cookies to lifetime income insurance and anti-aging healthcare, and from adventure travel to edutainment. Which industries - and countries - are hopeful about their "age wave" prospects and which are fearful? This presentation outlines how companies should orient their branding and marketing to best resonate with the new generation of "middlescent" adults. Dr. Ken Dychtwald will also provide a list of "key marketing lessons" from 35 years on the front lines - that can be applied by marketers across industries.

The Longevity Revolution: The Future of Health and Healthcare

This sweeping presentation provides a visionary glimpse into the future of the body, health and healthcare. How long might we live? Will our later years be a time of health and vitality or illness and disability? Are we heading toward "Shangri-la" or "Gerassic Park?" How far will we go in our pursuit of the "fountain of health?" What are the new frontiers of medicine - from genomics, anti-aging therapies, therapeutic cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals. How might they be used to combat the diseases of aging? What role will consumer empowerment and self-care play in the new healthcare marketplace? This presentation previews how rising longevity, the aging of the population, and increasingly self-empowered consumers are converging to transform nearly every aspect of our healthcare system-from professional training and geriatric competency to IT, from facility design to service delivery, from high tech to self-care.

The New Experiential Marketplace

At this moment in history - with so many fears and worries - there is a deepening appreciation for the immeasurable value of great times with friends and loved ones, the satisfaction of continued personal growth and lifelong learning and the excitement of encountering new people, places and cultures. In addition, fueled by the dual liberations of empty nesting and retirement, tens of millions of men and women are beginning to enjoy more free time than at any other point in their lives. These forces are causing a massive shift in interest from a desire to purchase "things" to an unquenchable appetite for new, exciting, stimulating and challenging "experiences." Learn how this change will transform the consumer marketplace and give birth to a new assortment of travel, leisure, recreation, rejuvenation, entertainment, infotainment, housing, volunteering and lifelong learning industries.

Read Maddy Dychtwald's Huffington Post article, World's Most Influential Woman