Paco Underhill

Author of Why We Buy: The Science of Shopping, Paco Underhill is founder and managing director of Envirosell, a behavioral market research and consulting company. Paco applies his research methodologies to issues in retail environments. Envirosell is a leading research and consulting agency for stores, banks, restaurants and consumer product manufacturers.

Topics:

Consumer Trends /
Marketing /
Retail

Fee Range: $20,001 to $30,000 — Travels From: NY

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