Bill Cates, CSP, often called America's Referral Coach, is president of Referral Coach International, creator of "The Unlimited Referral Marketing System" and author of Unlimited Referrals and Get More Referrals Now: Gold. He is a highly sought after expert whose keynotes and seminars are lively, dynamic and filled with practical result producing strategies.

His business achievements have been featured in The Wall Street Journal, USA Today and The Washington Post. He brings a wide range of business experience to his speaking and training programs - corporate management with a Fortune 500 company, CEO of a successful book publishing company, and 12 years of professionl sales and sales management. Cates has been speaking and training since 1985.

Bill's best-selling book Unlimited Referrals published in 1996, has established him as Amrica's foremost expert on increasing sales through referrals. His latest book, Get More Referrals Now: Gold shows how to turn every business contact into a relationship and every relationship into a sales success story.

Bill writes a regular column for Life Association News (LAN) entitled "The Referral Coach" and is regularly featured on the Insurance Broadcast System.

• You Can Create An Unlimited Supply of High-Quality Referrals:
Learn the value and power of referrals, and how to get more of them.
• An Hour With America's Referral Coach:
This energetic, fun, electrifying visit includes marching band and cheerleaders.
• Leverage Your Great Service Into Word-of-Mouth Marketing:
An informative look at how companies can turn happy clients into a sales force that drives prospects to you.
• What You Need To Know That Customers Aren't Telling You:
A look at how to know what your customers are really thinking about your service.