As a speaker and facilitator, Sam's role is to motivate, to stimulate, to challenge, to ask questions, to search for answers. The questions which Sam asks, "Why should someone do business with you...rather than someone else?" are the toughest. One that every organization must ask everyday - and must answer honestly.

In today's highly competitive business environment, monologuing about our quality, our service, our operations and our staff is out. We must ask and answer what it is about our quality, service, operations and staff that makes us different, makes us special, makes us better, makes someone want to do business with us rather than with someone else. Questions inspire thought. Answers motivate action - and doing it, rather than just talking about it, is what it's all about.

Utilizing his own business experiences (as former owner/operator of a sporting goods chain and president of a marketing and consulting firm), Sam customizes motivational "ideas" seminars, training sessions, and hands-on interactive workshops to provide well focused, actionable solutions. Programs focus on business strategy, customer service, the changing marketplace and maximizing staff productivity.

By program's end, participants are informed and energized - ready "to act."

Sam writes regularly for a wide variety of North American publications - his topics mirroring those about which he usually speaks. His first book, Why Should Someone Do Business With You...Rather Than Someone Else?, was #1 on the Financial Post's Best-Selling Business Book List. To extend the parameters of questing, of answering, of planning and of changing discussed in Why Should Someone Do Business With You...Rather Than Someone Else?, an accompanying workbook has just been published.

• "Surviving 2009" acknowledges the difficulties we are all facing and offers strategies to endure today's marketplace.
The program focuses on:
• Coming to grips with today's reality
• Developing a survivor's business perspective
• Finding survivor's information, news, statistics
• How to manage to do more with less
• Energizing a survivor's team
• Writing a survivor's implementation handbook
• Leadership - Would You Work For You?
• Business Strategy - Why Should Someone Do Business With You...Rather Than Someone Else?
• Change - Look Out Here Comes Tomorrow.
• Creating High Performance - Mind Your Own Business...Or Someone Else Will.
• "Execute or Be Executed," an action-oriented program on moving strategy from ideas to reality, is a timely topic for all business.
• Customer Service - If I Hear Customer Service One More Time, I'll...
• Marketing Strategy - Differentiate... Or Die.
• Competing - Meeting The Challenge Of Goliath.
• Management - Start Up, Growth, Maturity And Decline.
• Merchandising - You Pay Bills With Dollars....Not Percentages.