Thomas J. Winninger is founder of the Winninger Institute for Marketing Strategy and author of three best-selling books, Sell Easy, Price Wars and Hiring Smart. Winninger and his company have received many awards including the Blue Chip Enterprise Award from the U.S. Chamber of Commerce. His market strategies have been featured on CNBC, First Business, Boardroom Reports, Venture and Success Magazine.

Winninger is a unique combination of platform personality with street smarts and book knowledge. His varied background has made him a confidant of business, sales, management and marketing professionals. Bank marketing, telemarketing, advertising, direct sales, sales management and direct mail marketing are just a few of his credits. As a business entrepreneur, he understands both winning and losing.

Winninger has been referred to by his peers as "America's Business Coach!" He is a powerhouse of creative ideas, applicable knowledge, sensible skills, professional protocol and contagious, honest enthusiasm. He believes tomorrow's opportunities begin today. He links researched strategies into a system that everyone can understand, adopt and adapt to their specific organization or industry.

Winninger is a distinguished recipient of the Council of Peers Award of Excellence (CPAE). The award is the highest honor in the speaking industry and is presented annually by the members of the National Speakers Association. Winninger received this highly coveted distinction for outstanding platform performance, presentation skills, material, depth of content, professionalism and client relations. He was also honored with the 1995 Cavett Award.

BULLSEYE Thinking Smart
Everyone needs to make better decisions and be more focused. This presentation asks the four questions that clarify how market leaders consistently hit the mark. Filled with real world strategic concepts and examples, Thinking Smart shows How to take advantage of the trends in the market.

Clients who like MARKETQUAKE 2020 will like Thinking Smart

BULLSEYE Creating Distinct Value

Market leaders use leverage points to grow business. These points of unique advantage are the keys to getting your team focused on Value and away from price. Margins grow, revenue grows when your differentiated value becomes a higher priority in the minds and hearts of the people in your organization. Clients who like Price Wars also like Creating Distinct Value.

BULLSEYE Building Cultures of Difference
The right things get done right when the process is part of the culture. To create a culture of leadership and maintain it, differentiation must be a process that is a genetic code of operation. The who, what, and how must be consistent and a natural part of the process. Winninger shares how to make differentiation a genetic code.

Selling Easy, Building a NO EXCUSES Sales Culture

MARKET QUAKE 2010 - Capturing the 10 Trends Forces that Threaten Your Future
Tomorrow will bring more change, faster change and more volatile change than ever believed possible. 78% of America's organizations will have to reinvent the way they do business in the next 8 years. Wise business leaders understand that marketing must permeate the entire company.

What does the customer want or need? Why do they want or need it? How will it benefit them the most? What other choices do they have? What will motivate them to take advantage of your product or service? What possible niches or gaps exist for your product or service? How best can you communicate with your market? What is sharp angle marketing and how will it get you the most "bang" for the buck?

How will you benefit from these strategies:

• Target trends
• Become more innovative
• Implement trending strategies
• Get closer to shifting markets
• Recognize techno-applications

PRICE WARS - Secrets to Beating the Price Wars Without Destroying Profits
Those who fail, spend more time listening to their competitors than they do listening to the needs, wants and desires of their customers. It's not what you sell or how you sell, but rather what the customers buy and how they buy it that is important.

How you benefit from these strategies:

• Target your real customer
• Quit competing against price
• Get you sales resource to sell bigger margins
• Serve the highest need
• Own your niche
• Sell value over price
• Position your uniqueness
• Solidify your competitive position
• Learn to repackage
• Convert commodity to value added

STRATEGIC ALLIANCES - Capturing Markets Together
Strategic alliances are like playing "best ball" golf. We all hit, and then the longest shot is played. Why is this illustration so relevant? The rules of play are established up front, it levels the playing field, capitalizes on the strength of each member of the foursome, everyone stays together, and everyone wins together. In a strategic alliance, the same characteristics apply.

Consolidation, globalization, acquisition outsourcing, single sourcing, insourcing, JIT2, vendor managed inventory, convergence and seamless supply are requiring organizations to reinvent the word Partnership into Strategic Alliances.

How you benefit from these strategies:

• The ingredients of successful alliances
• The future of single sourcing
• The Trojan Horse principle
• Negotiating Trust as a universal principle
• Integrating diverse corporate cultures as a process.
• Trends that demand alliances
• When alliances don't work ... what?