Bob Basso
Former magazine editor and award-winning news director, Bob Basso teaches corporations how to lighten the reins of management and create a positive work environment. Bob is President of Light Management & Associates and is author of This Job Should Be Fun - The New York Profit Strategy For Managing People.
Topics:
- Change /
- Humor /
- Management /
- Motivation /
- Team Building /
- Time Management
Bob Basso, President of Light Management & Associates, is the author of one of the best selling business books of all time, This Job Should Be Fun - The New York Profit Strategy For Managing People In Tough Times. He has been called "America's Number One Fun Motivator-Trainer" by People Magazine.
Bob is a former top magazine editor, award-winning news director for NBC-TV and a visiting professor at UCLA. He travels the country teaching corporate executives to lighten the reins of managment and treat their teams as their number one profit center.
The concept of light management is based on several assumptions. One is that a new breed of workers exists in today's corporate world. They expect more, want to know more and need greater satisfaction from the work they do than preceding generations. A second, broader assumption unique to Bob's work is that "if our life at work is not fun, it's meaningless". Bob Basso is passionate about the value of and need for a positive work environment.
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