What is it about Tony Alessandra that gets audiences excited? It's really very simple. He reaches people - from the Board of Directors to the front-line folks in the trenches. He gets across new, important information "with a lot of snap" - so people can grasp it, remember it and use it.

Tony Alessandra helps companies build customers, relationships and the bottom line. Audiences learn how to achieve market dominance through specific strategies designed to outmarket, outsell and outservice the competition by applying Dr. Alessandra's high-tech and high-touch marketing, sales, service and relationship-building skills.

Tony has a street-wise, college-smart perspective on business, having fought his way out of Hell's Kitchen in NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author and consultant. He offers audiences practical ideas that work and profitable bottom line results.

Dr. Alessandra is the co-founder of MentorU.com, an online e-learning company of world-class business experts providing training, coaching and mentoring utilizing the latest Internet technologies.

Dr. Alessandra is a widely published author with 14 books translated into 11 foreign languages including Charisma, The Platinum Rule, Collaborative Selling and Communicating At Work. He is featured in over 50 audio/video programs and films, including Relationship Strategies, The Dynamics Of Effective Listening and Non-Manipulative Selling.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers", Tony's polished style, powerful message and proven ability as a consummate business strategist consistently earn rave reviews.

Customer Loyalty - How to Get and Keep Customers For Life:
Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

• Building value for the customer
• Differentiating your company, products, and sales reps from the competition
• Cross-selling a range of products and services to both increase profitability and customer retention
• Increasing your internal customer responsiveness and external customer satisfaction
• Creating an emotional attachment with your customers

Communication Skills - The Platinum Rule, Relationship Strategies for Building Customer and Employee Loyalty:
Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here's what you'll learn:

• How to spot the clues that help you "read" other people and accurately determine their behavioral style
• What makes people tick, their strengths and weaknesses, likes and dislikes
• How to practice adaptability-changing your strategy and/or approach based on the situation or the person you're whom you're dealing

Sales - Collaborative Selling, How to Gain the Competitive Advantage in Selling:
Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:

• Prescription before diagnosis is malpractice
• People don't buy because they're made to understand, they buy because they feel understood
• Professionals are defined not by the business they're in, but by the way they're in business
• When two people want to do business together, they won't let the details stand in the way
• The sale begins when the customer says... Yes