Professional Speaker

There are four generations in one workforce. What does mean for employers, managers, and sales teams?

Leading the research and answering the hard questions is Cam Marston. Cam delineates the nuances of the four different generations and their impact on commerce in the 21st century. His presentations have been described as an "eye-opening experience", "outstanding", and "informative, humorous and memorable" by corporate and association audiences worldwide. His concepts are the result of more than a decade of extensive research and study inside businesses of all sizes and sectors.

Cam Marston lays out real-world scenarios and tactics for immediate implementation by sales teams and management. In preparation for each presentation, Marston often combs census data, uncovers relevant research, and interviews the corporate players and stake-holders to provide the opportunity for transformation through his information.

Fortune 500s rely on Cam Marston to bring critical content to their organizations in a way only he can: with top-shelf expertise, relatability, and humor. Cam's messages, research and insights provide take-home know-how for every audience member. Previous clients include Prudential, Fidelity, ESPN, Charles Schwab, GE, Qualcomm, Merrill Lynch, Kellogg, The Coca-Cola Company, PricewaterhouseCoopers , Harrah's Entertainment/Caesars Palace, the U.S. Department of Agriculture's Animal and Plant Health Inspection Service, , Macy's, MetLife, Warner Brothers, Eli Lilly, Internal Revenue Service (IRS), & National Apartment Association.

Best-Selling Author

Marston wrote the book on selling to the generations: Selling To a Multi-Generational Market, which evolved into one of the nation's best-selling training programs on the topic. Marston authored Motivating the "What's In It For Me" Workforce: Managing Across the Generational Divide (JW Wiley Publishers) and Best Practices in Generational Management (to be released in 2010), based upon questions most often asked of Cam from the C-Suite.

Expert on the Generations

Cam Marston has led the research and is the voice to the impact each generation has on team dynamics, sales initiatives, and customer relations.

His latest research on population trends show history repeating itself in the generational profiles. With "The Generational Pendulum", Marston reveals the predictable attitudes of each of the generations and uncovers how forward-thinking companies can adjust their current strategies and create future opportunities.

Corporate Authority

Previously in sales at Nestle Brands Foodservice Company during the early 1990's, he founded Marston Communications, now Generational Insight. Originally, his clients engaged him to conduct surveys, focus groups, and research on both their customer and employee bases. Cam's results further revealed significant correlations and generational differences that his clients had not recognized. The focus of Marston Communications began to evolve just as awareness of generational differences was gaining national media attention.

The Guy

Cam is a fifth-generation resident of Mobile, Alabama. He and his wife have four children under the age of seven, including twins, and an 11-year-old yellow lab with her own Facebook page. He has a penchant for funk music, an unshakeable belief in his skills as a barista, and an inordinate amount of blue-colored clothing. Cam Marston is a proud member of Generation X.

Do you see different age groups in your workplace struggling to understand each other? Are you experiencing some tensions among the various age groups on your team? Do you get questions like "What is wrong with kids today?" Or, when you announce a schedule change, do younger employees respond with "I don't need this" and march away indignantly? Do you feel like you're struggling to connect with your team? If so, you are witnessing the classic effects of generational differences in the workplace.

For the first time in history there are four generations working together in the workplace. Each one wants, needs, and expects different things from a job, an employer, and a boss. The ability to unify staff toward a common goal is critical for competitive success. To build a cohesive team consisting of diverse age groups, we must understand what motivates and inspires each generation and use that information to make a meaningful connection with each team member.

Specifically, you'll learn:

• How each generation is unique.
• The events and issues that shaped each generation.
• The workplace expectations of each generation.
• How to tap into the intrinsic motivation of each generation.
• How to blend the generations into a successful team.

Enhancing your sales approach with Generational Marketing strategies will make you a more effective salesperson. Each targeted generation will hear these unique messages, and believe that you clearly understand their needs. Getting to "yes" with your prospect is a matter of understanding their generational biases regarding developing rapport, finding complementary values, and spending money.

In this presentation you will learn the basics of how to sell to each generation; how to modify your sales approach to include appealing messages for the four distinct generations of buyers - Matures, Baby Boomers, Generation X, and Millennials; and, how to develop rapport with each generation during the sales process.

This program offers examples and case studies of successful Generational Marketing strategies, in a fun, interactive setting. Learn how to be a more effective, dynamic salesperson, by successfully selling across the generations.

By 2010 the Bureau of Labor Statistics predicts a 15% increase in jobs over today. It also predicts a shortage in the number of trained employees to fulfill these jobs. So where will employers search for qualified candidates? At your company.

Talented, trained and skilled employees are in demand. Many can write their own tickets to success. Even your average employees may be talking to a potential new employer right now. And, this competition for talent will only increase.

Although company loyalty is at an all time low, employee loyalty is not dead. Rather than focusing their loyalty at their company, as in the past, employees now focus their loyalty at an individual - most notably, their manager.

With the Employee Retention 2008 Seminar, you will use a demographic lens to learn what steps to take to keep your Matures, Boomers, Generation Xers and Millennials loyal to your company.

Participants will learn:

• Why the "Organization Man" is a rare find today;
• Who companies are competing with for employees;
• What retention strategies are appealing to each generation;
• The importance of understanding each generation's life stages;
• What company leaders must do to develop employee loyalty.

For the first time in history, corporate managers are managing four distinct and different generations of employees - Matures, Boomers, X'ers and Millennials. Each generation is motivated differently, aspires to different personal and professional goals, and interprets accepted business practices and business etiquette differently.

Managers must understand the needs and wants of each generation and how best to meet them, to maximize their productivity and job satisfaction. No longer can Managers direct and lead such diverse employees in the same way.

In this exciting and uplifting presentation, you will learn what these four generations seek from their workplace. Laugh and learn about what makes them different, and what motivates them to excel. Discover the differences in the way they view:

• Sacrifice,
• Loyalty,
• Flextime,
• Tenure,
• Skill-Building,
• Time At Work,
• Balance,
• Rewards and Incentives,
• Support and Encouragement.

This is a challenging and interactive presentation that helps you become a better manager of people - no matter what their age or yours. Come ready for fun and real-life stories from a speaker who has studied what makes these different generations tick.