Isabel Valdés is a Pioneer in Hispanic Marketing, Entrepreneur, Lecturer, Published Author and Community Leader.

Isabel Valdés is a pioneer in Integrated Multi-Cultural marketing strategies for corporate America; She developed and popularized In-Culture Marketing, a Gold Standard that capitalizes on the role of "culture" and "acculturation" - creating rich marketing platforms and business strategies that benefit from America's shifting demographics - providing sustainability for long-term growth.

For more than 15 years Ms. Valdés was the CEO of an award winning national marketing research and consulting company that she founded, Hispanic Market Connections, Inc. (HMC.) In 1998 HMC, Inc was acquired by Access Worldwide Communications Inc. (AWWC.) Ms. Valdes was a member of the team that took the company public and the Chairperson of the Cultural Access Group, through the companies' transition and integration process.

In 2008, she released her fourth book, "Hispanic Customers for Life; A Fresh Look at Acculturation." (Paramount Market Publishing, Ithaca, N.Y.)

Presently she heads IVC, LLC, a consumer insights consulting firm. IVC provides management tools to build "HeartShares In-Culture?" and "How to Transform HeartShares into MarketShares?" to effectively reach and develop Hispanic customers for life! Her extensive client list includes Fortune 50 and well as 1000, across business categories, including packaged goods, beverages and food products, retail, financial services and insurance, pharmaceuticals, entertainment and media, internet, B. to B., communications, automotive, fast foods, travel and tourism, and health-care, etc.

Since 2003 Ms. Valdés has been a member of PepsiCO/Frito-Lay's Ethnic Advisory Board, and heads its Human Sustainability Committee. She was a member of the Board of Trustees of NCLR, The National Council of La Raza, Washington D.C., The National Hispana Leadership Institute, NHLI, (DC,) The Latino Community Foundation, San Francisco, The Tomas Rivera Policy Institute, (Los Angeles,) and many more.

Ms. Valdés has received numerous honors and awards, including being selected by Fortune Small Business as a "Woman Entrepreneur Star,"; "Business Woman of the Year" by the New York Hispanic Chambers of Commerce (1995,) and "21st Century Star of Multicultural Research" by American Demographics magazine in 2000. In 2003, the San Francisco Hispanic Chamber of Commerce, together with the San Francisco Business Journal and the University of San Francisco honored her with the "Visionary Award," and in 2004, 2005 and 2006 she was selected as one of the Most Influential Latinos in the San Francisco Bay Area.

For several years Ms. Valdés was a lecturer for the Summer Executive Series and the Business School at Stanford University, her Alma Matter. She was also a founding faculty member of the National Hispanic Corporate Council's Institute (NHCCI.)

She is a frequent guest lecturer and public speaker at numerous professional and academic organizations, as well as in corporate private programs.

Ms. Valdés lives in San Francisco, and travels for business throughout Latin America and Spain.