Bob Pritchard has 30 years experience as a business / marketing troubleshooter and consultant with many of the world's leading companies, including The Coca-Cola Company, Citibank, Anheuser Busch, Mercedes Benz, Frito Lay and dozens more. This has provided a wide variety of experience with a vast number of business, marketing and leadership issues in many diverse industries.

A Los Angeles based businessman, entrepreneur and marketing consultant for 19 years working in Europe, North and South America, Australia and Asia. Global specialist in business development with SME's. Bob sits on the Board of Directors of six companies of diverse interests and is CEO of Marketforce One, a leading international marketing company.

Bob has served as Marketing Director for Publishing & Broadcasting Limited (PBL) with vast media, sports and entertainment interests as well as with News Limited with media and entertainment related interests. 5. Winner of the 'International Marketer of the Year' award for the global promotion for "100 Years...100 Movies" in 1999 for the American Film Institute. This event was the celebration of 100 years of Hollywood movie making and included a global television special, a special edition of Newsweek and over 1000 hours of US television dedicated to the top 100 movies of all time. Other winners of the award include Steve Jobs (Apple), Jeff Bezos (Amazon), Andrew Oh (LG Group), Kenneth Strottman (Strottman International) and Jorma Ollila (Nokia).

He has 10 years experience as a speaker / trainer at over 1,000 conferences, including 89 Fortune 500 companies. This has required understanding a broad range of company issues and problems, a close understanding of the marketplace and its trends and listening to the views and perspectives of some of the world's top business leaders such as Bill Gates, Richard Branson, Dame Anita Roddick, Neil Armstrong etc.

In 2006, Bob was the Keynote speaker for the following major global business events: American Advertising Association (standing Ovation) American Marketing Association The Marketing Forum 2006 Europe Marketing Forum Italia American Chamber of Commerce Marketing Forum 2006 Australia World CRM Conference France confirming that Bob is one of the most relevant and in-demand business speakers in the world today. Bob has also been the President of the American Institute of Sales Marketing and Management.

Bob has been joint winner of a Clio award and the winner of 4 Silver Telly awards for work with Citibank.

As CEO of publicly listed company Powerplay International Limited, a television, media and sports conglomerate, Bob obtained vast experience balancing the requirements and obligations of a public company to the Stock Exchange, the market, the corporation, its strategic alliances and its shareholders. 11.

Marketing Director for the Inaugural Formula One in Australia. Responsible for Government negotiation, establishment of the course, the format and staging of the week long event, all marketing, corporate negotiation, ticket sales, licensing, sponsorships. Led a team of 10 marketing and promotion professionals and hundreds of project specialists. He created a customer relationship and "awesome service" program at every level of the business, for Nippon Travel (the world's second largest business travel company), which resulted in a $105 million profit turnaround in the first 12 months of its implementation. 13.

Created a media, in-store, on-pack promotion for Frito Lay in a strategic relationship with Scholastic, which resulted in an increase in sales for Frito Lay of $115 million in a 3-month period. Bob also created lifestyle promotions and tie-ins for Coca-Cola in 16 countries, working with licenses, distributors, retailers and media to create major 'incremental product sales' programs in individual countries, accounting for different cultures, different regulations and diverse media channels.

While creating the 100 Year centenary celebrations of American movies on behalf of the American Film Institute, Bob worked with all major film studios (the first time they had ever worked together), corporations and media globally. The result was $40 million in sponsorship, 1000 hours of television time on Turner Networks, special edition of Newsweek, promotions in every General Motors and Blockbuster outlet in the USA and a 90 minute global TV special with Tom Cruise and Steven Spielberg.

Bob authored 5 best selling books across the world, Complex Marketing Made Simple sales exceeding 100,000 copies. Also 4 CD business sets and contributor to magazines on Business, Marketing and Franchising across the world.

Bob was the marketing director for the Kerry Packer, World Series Cricket, one-day cricket revolution in seven countries. Responsibilities included managing and marketing the athletes, marketing, promotion, licensing, television rights, and sponsorship.

Currently the senior business consultant and a shareholder in Plus SMS Limited, a company that has developed a new global addressing system for SMS and is one of the founders of Masterminds which worked with hundreds of SME's to educate them on business practices; marketing techniques; customer service; developing return on investment; creating Key Performance Indicators, and developing loyal, higher value customers.

Bob's worldwide experience assists businesses in all countries to benefit from the trends, developments and initiatives of others. For the past 20 years Bob has divided his time equally between the US, Australasia and Europe, bringing the best business and marketing practices from each region to his other clients. Bob's clients include 87 Fortune 500 companies and include: 3M, BMW, Microsoft, AT&T, The Coca-Cola Company, Sun Microsystems, Intel, Toyota, Morgan Stanley, Alcatel, Texaco, Ogilvy One, Citibank, Ford, Johnson & Johnson, Century 21, Pfizer, Anheuser Busch, GlaxoSmithKline, Mercedes Benz, AstraZeneca, DeloitteTouche, Hilton Hotels, Prudential Realtors, General Motors and over 1000 more companies.

The combination of his unique, highly diversified business experience and as an International Marketer of the Year, Bob has a vast knowledge across the business, marketing and sales spectrum, having worked with some of the world's largest companies. Bob individually crafts every presentation only after detailed briefings and research to specifically meet the client's precise objectives. Bob's presentations are entertaining, educational, highly interactive and motivational.

15 Keys to Business Success
Bob's famous keynote! Essential knowledge for all employees, not just sales and marketing! Over 85 Fortune 500 companies have heard this presentation.

Leadership, Communication, Education, Movitation - The keys to building a committed, powerful and driven team
Your skill sets and products may be equal to your competitors, it is the leadership, training, commitment and passion that make the difference.

How to Develop a Winning Mindset
Stirring motivating presentation on leadership and developing a winning mindset in your whole team. Examples from Sports and business. A MUST presentation for any business today.

What Makes or Breaks Your Business In The Information Age
In this new era of fierce competition, product, price and brand awareness are no longer effective. Exciting practical discussion of today's real business drivers.

Overcoming Challenges, Becoming the Best You Can Be!
From 8 family members representing 3 generations, living in one room, losing a parent at a young age, a plethora of jobs from performing to collecting scrap to pay for an education, to achieving international success. An uplifting, highly motivational experience that has changed lives and businesses. One radio station broke their weekly and monthly records after Bob addressed them?just two days afer 9/11 when the sales market was flat!

Branding is dead?Brand Equity is absolutely critical to success
Today, with more clutter, increased competition, more discerning customers, you must implement real differentiation, sensational service and add value or be blitzed.

How to Blow Away Your Competition
7 powerful keys to challenge the thinking of your team and generate unimagined results. Reduce costs, increase market share, bottom line and ROI. Learn how.

It is Not The Size Of The Budget, It is The Size Of The Idea
Any idiot can spend money. Don't be a me-too! Zig when your competitors zag, stand out, increase effectiveness, market penetration and return on investment.

Give Awesome Customer Service and Added Value?Or Fail!
Develop low cost word of mouth, repeat customers and up-selling, not expensive advertising. Build loyal, repeat customers for less cost and higher margins.

How to Make CRM The Business Wide Solution
Is your CRM a square peg in a round hole, or a way to improve efficiency and cut heads? Implemented correctly, CRM is a fantastic business wide solution!

Marketing Metrics
The international perspective on:

• Trends in marketing and its contribution to overall business performance
• How does marketing contribute to the bottom line
• Accountability of the marketing function and reporting back to clients and boards

Practical take out information, presented in an entertaining, powerful manner.