Clyde Fessler, the former Vice President of Business Development for Harley-Davidson Motor Company, played an integral part in their dramatic turnaround over the past 24 years.

Fessler joined Harley-Davidson in 1977 as the Advertising and Promotions Manager, and soon was promoted to Director of Marketing Services. In that position he led the establishment of Harley Owners Group, which now has over 500,000 members and is the largest enthusiast club in the world.

As General Sales Manager in the early 1980s, he established new policies and programs, many of which are still in effect today. As Director of Licensing, Clyde created a new business that has received national recognition, enhances the brand to the general public as well as adding substantial financial value to Harley-Davidson.

As Vice President of General Merchandise, he repositioned the rider accessory department and lead the MotorClothes team from $20 million in annual sales to over $100,000 million in a period of five years. In the role as Vice President of Business Development, Clyde played a key role in developing strategic direction for the company.

Clyde is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson...a relationship that has generated over $31 million in donations since 1981.

Clyde was recently named the chief executive officer of Viper Motorcycle Co., a designer and manufacturer of super cruiser motorcycles.

The Harley Davidson Turnaround Story

Building A Brand

Customer Bonding

Satisfying Customer Expectations

Changing The Image Of The Company Through The Business Process:
• Creating the vision and creating the mission
• Defining goals/objectives
• Defining strategies
• Staying on track
• Creating passion at all levels