Topics: International Speakers Bureau, Inc. |
Fee Range: $10,001 to $15,000 (fee note) |
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 Biography: Art Turock is an innovation catalyst known for thought provoking content, passionate delivery and extraordinary customizing. He helps businesses conceive strategic innovations that produce sustainable sales growth. His ideas have appeared in Success, USA Today, Fortune, The One-Minute Manager series, Association Management, Bloomberg News, and CNN. Since 1986, Turock has been a valued resource to over 100 Fortune 500 companies, including Merck, IBM, 3M, AT&T, Safeway, Travelers Insurance as well as ASAE and Young Presidents' Organization. His keynote speeches, seminars, strategic innovation consultations, and 200 executive interviews annually, produce constant interaction with thought leaders. Turock's most frequent interviewee is his brother, Marty, a top manager for GE, during the 20-year tenure of CEO Jack Welch. Turock's latest book, "Invent Business Opportunities No One Else Can Imagine", challenges the conventional wisdom "Ask customers what they want and give it to them." In contrast, industry trendsetters respond to customers latent needs- that is, give them products and services they will value but would never think to ask for. Turock learned to spot latent needs following his father's triple bypass surgery in 1983. He noticed no books written for people who know what to do to be physically fit, but lack motivation for making healthy lifestyle choices. He wrote Getting Physical: How to Stick With Your Exercise Program and became a corporate wellness consultant. At age 26, Art gained early leadership experience as Director of the University of Iowa's Interpersonal Skills Training Project, where he recruited, trained and mentored a statewide cadre of trainers, which became a prototype for a series of training projects. |
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Programs: What Great Managers Do To Retain Top Talent And Motivate Peak Performance: This program capitalizes on a 15-year Gallup Organization Study (comprising one million talented employees and 10,000 great managers) that examines the best practices employed by great managers for retaining and motivating top talent. Invent Business Opportunities No One Else Can Imagine: When the Ten Commandments for Business Success come down from Corporate Mount Sinai, they will include: "Ask customers what they want and give it to them". But is it all that simple? Unless you are blessed with Jules Verne-like visionary customers, their answers will be minor tweaks on what the industry is already providing-not exactly the input that fuels bold innovation. Sales goldmines lie in recognizing and offering solutions to "latent needs" - that is, what customers might value but have never experienced and would never think to ask for. Change Mastery - Maintaining A Results-Driven Focus And Embracing the Freedom In Marvelously Uncertain Times: This program provides two things most people lack - an empowering perspective about change and best practices for self-management and guiding team members through change. Change masters experience more excitement than fear, more freedom for ingenuity than compliance with management's marching orders, and more focus on results than daily distractions. Rethinking Your Business Innovative Thinking Methods for Out-of-the-Box Times(an interactive program): 50% of this program is spent in 6-person teams engaged in facilitated exercises in identifying customer's latent needs and creating imaginative products and services. There are two outcomes: a list of fresh ideas to consider implementing and a reliable process to guide future innovative thinking efforts. |
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