Daniel Burrus
Daniel Burrus is one of the world's leading technology forecasters and business strategists, and is the author of six books, including the highly acclaimed Technotrends, which has been translated into over a dozen languages. He is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better ...
Topics:
- Business Motivation /
- E-Business /
- Emerging Technology /
- Futurist /
- Strategy /
- Technology

Daniel Burrus is one of the world's leading technology forecasters and business strategists, and is the author of six books, including the highly acclaimed Technotrends, which has been translated into over a dozen languages. He is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social, and business forces are converging to create enormous, untapped opportunities.
In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has established a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,300 keynote speeches to corporations, associations, and professional organizations worldwide.
In his presentations, Mr. Burrus blends timely and provocative knowledge with just the right amount of humor and motivation. He is a master at tailoring his presentations to his audiences as he addresses relevant trends and offers powerful, practical guidance for turning rapid change into a competitive advantage.
His interest in research became apparent in his third year of college, when Burrus became one of the first undergraduates in the nation to direct a federal research grant. He has founded and managed five businesses, two of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.
Burrus' client list encompasses a wide range of industries, and includes many Fortune 500 companies such as GE, IBM, Oracle, Microsoft, DuPont, Yahoo!, Toshiba, American Express, Northwestern Mutual, ExxonMobil, and Sara Lee. He has been the featured subject of a PBS Special, has appeared on programs such as Larry King, CNN, and Bloomberg, and is quoted in a variety of publications, including USA Today, Fortune and Industry Week.
Accelerating Growth
Accelerating growth requires a new way of thinking about overcoming obstacles
and acting on new opportunities. All too often, change comes from the outside
in, forcing us to react by slipping into a crisis management mode, and putting
out fires. This presentation is about opportunity management, identifying the
driving forces of predictable change, driving growth strategies from the inside
out, and taking control of our future. Daniel Burrus is a highly successful
entrepreneur who has founded and managed five businesses, two of which were
national leaders in the first year. Over the past two decades, he has
established a worldwide reputation for his exceptional record of accurately
predicting how technological, social, and business forces are converging to
create enormous, untapped opportunities. In this eye-opening presentation, the
author of the international best seller Technotrends takes you to the
next level by sharing valuable insights into the opportunities yet to come,
preparing you to capitalize on the next wave of technological change.
Leading With Strategic Foresight and Certainty
In times of unprecedented change and uncertainty, we need to ask ourselves what
are we certain about? Strategies based on uncertainty and hope equal high
levels of risk. Strategies based on certainty dramatically reduce risk and
produce superior results. Hindsight always brings lament. You can never go back
and change your past decisions and actions. Strategic foresight takes your
vision to a new actionable level by adding the events that will happen
in the future. Over the past two decades, Daniel Burrus has established a
worldwide reputation for his exceptional record of accurately predicting how
technological, social, and business forces are converging to create enormous,
untapped opportunities. Based on his revolutionary method of identifying
Hard Trends from Soft Trends, and Permanent Changes
from Cyclical Changes, attendees learn how to both anticipate and
capitalize on new opportunities, as well as predict problems, long before they
happen. In addition, they will learn how to use the new tools and rules of
leadership to accelerate growth.
The Marketing Advantage: Integrating Old and New Media to Achieve
Superior Results
Today's marketplace is undergoing a period of profound and accelerating
transformation. The advent of new media is permanently changing consumer
attitudes and behavior. The changes are in the early stages, but they are
irreversible and are already disrupting entire industries. The good news is
that these shifts are predictable and can be capitalized upon through the
insights and tools offered by Daniel Burrus, world-famous for his exceptional
track record of accurately predicting the impact of technology on consumer
behavior and the business world. For over two decades he has been using this
expertise to develop strategies that turn change into advantage. In this
dynamic presentation, he will help marketers shift from dialog to action as
they learn to integrate old and new media to achieve superior results,
use the Seven Pillars of digital marketing as a foundation for new
campaigns, find new and better audiences, engage consumers
with the new tools of digital marketing, and implement new strategies
that can drive growth. Armed with certainty about how technology-driven
consumer behavior is changing and what lies ahead, individuals and
organizations can gain an enormous competitive advantage during this unique and
pivotal time.
Advanced Mobility and the New Communication Age
Businesses around the world are in the process of shifting from the Information
Age to the Communication Age. Emerging communication and mobile technologies
provide opportunities for creating new, high margin products and services as
well as increasing productivity and efficiency within your organization. In
addition, innovative companies are using communication technologies and
mobility to change the rules of competition, rendering many traditional
business strategies and processes obsolete. Knowing how to use new tools to
create competitive advantage is rapidly becoming a key business imperative. In
this eye-opening presentation, Daniel Burrus will share the latest
technology-driven trends and powerful strategies for creatively applying
technology to drive growth as you develop new products, services and customer
experiences that can propel you far ahead of the competition. You will learn
how to anticipate the future of technological change and turn a rapidly
changing business environment into a competitive advantage.
Accelerating Transformation in Healthcare
We are standing at the base of a mountain of technology-driven change.
Wireless telemedicine, point of care transactions, e-enabled disease
management, home diagnostics, the virtual hospital, e-enabled customer choice,
e-enabled assisted living, e-communities of practice, just-in-time training,
and procurement service providers are just a few of the many areas that can be
used to accelerate transformation in healthcare. Understanding the new
opportunities that will result is essential in determining a clear course of
action. Over the past two decades, Daniel Burrus has established a worldwide
reputation for his exceptional record of predicting the future of technological
change and its direct impact on the business world. His accurate predictions
and strategies provide competitive advantage for those who looked to the future
and took positive action. In this eye-opening presentation, the author of six
books, including Medical Advances and the international best
seller Technotrends, takes us to the next level by sharing valuable
insights into the opportunities yet to come, preparing you to capitalize on the
next wave of technological change.
Technotrends: The Big Ideas that are Changing Everything
We are standing at the base of a mountain of technology-driven change.
Technology allows us to do things that were previously impossible, but you
can't use a tool if you don't know that it exists! Understanding the new
challenges and opportunities that will result from accelerating change, and
applying the best tools to accomplish your goals are essential. Over the past
two decades, Daniel Burrus has established a worldwide reputation for his
exceptional record of accurately predicting how technological, social, and
business forces are converging to create enormous, untapped opportunities. He
has helped hundreds of clients, including many from Fortune 500
companies, to identify new opportunities and develop successful
competitive strategies based on the creative application of leading-edge
technologies. In this eye-opening presentation, the author of the
international best seller Technotrends takes you to the next level by
sharing valuable insights into the opportunities yet to come, preparing you to
capitalize on the next wave of technological change.
Technology-Enabled Innovation: Creating and Sustaining
Competitive Advantage
Technology is continually changing the rules of competition, rendering many
traditional business strategies and processes obsolete. Emerging technologies
provide opportunities for creating new, high margin products and services. In
addition, they allow us to de-commoditize current products and services.
Identifying and understanding the challenges and opportunities that new
technologies create have become a key business imperative. In this eye-opening
presentation, Burrus identifies specific technologies that will directly impact
you and your industry. He will share powerful strategies to keep you on the
edge of innovation, helping you to creatively apply technology to drive growth
as you develop new products, services and customer experiences that will propel
you far ahead of the competition.
Shaping the Future of Agriculture: Food, Feed, And Fuel
In this eye-opening keynote, one of the world's leading technology forecasters
and business strategists will discuss the driving technology and
consumer-driven trends shaping the future of agriculture, and show you how to
accelerate growth and profit by taking advantage of the changes industries such
as biotech and energy are currently experiencing. Daniel Burrus is a strategic
advisor to many Fortune 500 companies and a highly successful
entrepreneur who has founded and managed five businesses, two of which were
national leaders in the first year. In this eye-opening presentation, the
author of six books, including Advances in Agriculture and the
international best seller Technotrends, will share powerful new trends
and growth strategies designed to help you more effectively manage new
opportunities, and position your organization to accelerate growth both now and
in the future.
Transforming Education: Using Technology to Accelerate
Learning
In this dynamic and inspiring presentation, one of the world's leading
technology forecasters and strategists will provide educational leaders with
new strategies and enabling technologies they can use to accelerate learning,
increase staff performance, and shape a positive future for their schools.
Understanding what these strategies and tools can do, and the opportunities
they create, provides the foundation to positively transform education.
Educational leaders will learn how to manage the perception that change is
negative by learning to look to the visible future and strategically
position their schools to thrive in the years to come. Through personal
insights, practical examples, and research-based principles, they will learn to
act on the changes that are affecting their future, and gain a renewed
excitement and passion for their profession, while redefining their roles as
21st century educators.
Futureview: A Look Ahead
Innovations in science and technology continue to provide us with "new tools"
that will greatly increase our productivity and efficiency in all areas.
Knowing what these tools are, and how to creatively apply them, is vital to
maintaining your competitive edge. Over the past two decades, Daniel Burrus has
established a worldwide reputation for his exceptional record of accurately
predicting how technological, social, and business forces are converging to
create enormous, untapped opportunities. He has helped hundreds of clients,
including many from Fortune 500 companies, to identify new
opportunities and develop successful competitive strategies based on the
creative application of leading-edge technologies. In this forward-thinking
presentation, the author of the international best seller Technotrends
will offer valuable insights into present and future opportunities that are
made possible by rapid advances in technology. You will hear solid evidence
supporting the view that change is opportunity as you learn how to
strategically position your organization to thrive in a shifting technological
and economic climate

