Recognized for over a decade as one of the leading authorities on
customer-focused relationship management strategies for business, Don Peppers
is an acclaimed author and a founding partner of Peppers & Rogers Group, the
world's premier customer-centered management consulting firm. In August 2003,
Peppers & Rogers Group joined Carlson Marketing Group to provide clients with
world-class customer strategy, flawlessly executed, for bottom-line impact.
The goal of the combined companies is to offer "one to one, end to end."
Don's vision, perspective and thoughtful analysis of global business
practices has earned him some significant citations by internationally
recognized entities. The Times of London has cited him among their "Top 50
Business Brains" in 2005, noting that he climbed 10 spaces from their 2003
assessment. Similarly, the United Kingdom's premier marketing organization,
the Chartered Institute for Marketing, cited Don among their inaugural listing
of the 50 "most influential thinkers in marketing and business today." He has
been ranked by Accenture's Institute for Strategic Change among the global "Top
100 Business Intellectuals" for two years running. Business 2.0 Magazine has
named him one of the "foremost business gurus of our times," and the World
Technology Network has cited Don as an "innovator most likely to create
visionary 'ripple effects'." Inc. Magazine cited Peppers & Rogers Group as an
annual Web Awards winner for the innovative way the firm uses the Internet to
leverage their collective expertise to service clients.
vDon's expertise and clear, concise way of thinking places him in high demand
as both a speaker and a management advisor with Fortune 500 executives and
entrepreneurs seeking to identify their most valuable customers, increase
customer satisfaction, and improve ROI and ROC.
Peppers' and Rogers' most innovative strategic thinking is embodied in their
newest book, Rules to Break, Laws to Follow, published this year
(www.rulesandlaws.com).
Most recently, their 2005 publication of Return On Customersm (or
ROC) advanced the concepts and tenets of business valuation to the next
evolutionary stage, documenting the customer base as a revenue-producing asset
for businesses, capable of driving a company's long-term economic worth. It
climbed to the top 20 business books on Amazon, and was a top-ten business
best-seller for 2005 with 800-CEO-Read. Fast Company named the book one of the
15 "most important reads" of 2005, and cited the book again in 2007 on their
list of the 25 "Best Books" in business. Return On Customersm was also a
finalist in the American Marketing Association Foundation's Berry-AMA Book
Prize for 2006, for innovation and worldwide contribution to the professional
field.
Don is a popular voice among editors and the media, both online and in
print, and is the co-author, with Martha Rogers, Ph.D., of a series of
international best sellers that have collectively sold over a million copies in
17 languages. The One to One Future (1993) was named by Inc. magazine's
editor, George Gendron as "one of the two or three most important business
books of all time," and is considered by many as the bible of the CRM
revolution. Enterprise One to One (1997), which received a five-star rating
from The Wall Street Journal, shows how CRM strategies and interactive
marketing should be applied differently in different business situations. The
One to One Fieldbook (1999), is a step-by-step guide to the mechanics of
Peppers and Rogers Group's unique methodology for building customer
relationships. The One to One Manager (1999) highlights the pioneers who dared
to implement one-to-one strategies. One to One B2B: Customer Development
Strategies for the Business-to-Business World (2001) made The New York Times
Best Seller list within a month of publication, and provides detailed case
studies on five major corporations that embraced a vision for the B2B customer
relationship. The authors have also published the first-ever CRM textbook for
university use in graduate level courses, Managing Customer Relationships
(April 2004).
Don Peppers is also the author of Life's a Pitch -- Then You Buy,
based on his career as a new business rainmaker for world-class advertising
agencies, including Chiat/Day and Lintas:USA. He capped his advertising career
as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S.-direct-marketing
agency. Prior to marketing and advertising, he worked as an economist in the
oil business and as the director of accounting for a regional airline. Don
holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force
Academy, and a Master's Degree in public affairs from Princeton University's
Woodrow Wilson School.
