Look on the front lines of your business. Standing between you and your
profits are those talented, weird-looking, impossible-to-understand
under-25-year-olds. And if you're not connecting with them, they are not
connecting with your customers, and you are leaving all kinds of money on the
table. In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester. He
is the premier expert on Generation Why; in fact, he coined the term. Since
1986, Eric Chester has been speaking to, and working with Generation Why youth.
He has personally addressed more than two million teenagers, co-authored nine
books for teens, and is dialed-in to the mindset of this burgeoning generation.
He frequently appears on national media (Good Morning America, MSNBC, FoxNews,
CNN, ABC News 20/20, etc.) and has been interviewed by major publications (Los
Angeles Times, Wall Street Journal, Fast Company, Workforce Magazine) to
provide insight and perspective to business leaders and concerned adults.
Eric is the founder & President of Generation Why, Inc., a training and
consulting firm helping leading companies and organizations recruit, train,
manage, motivate, and retain the very best of this new generation. His client
list includes McDonald's, Applebee's, Dairy Queen, Harley-Davidson, Universal
Studios Theme Parks, Wells Fargo, and Toys-R-Us. He is the author of two highly
acclaimed business books: EMPLOYING GENERATION WHY - Understanding, Managing,
and Motivating Your New Workforce (Tucker House Books, 2002) and GETTING THEM
TO GIVE A DAMN - How to Get Your Front Line to Care About Your Bottom Line?
(Dearborn 2005).
As a keynote speaker, Eric Chester holds the prestigious CSP (Certified
Speaking Professional) credential awarded by the National Speakers Association,
its highest earned designation. He is a 2004 inductee into the CPAE (Council of
Peers Award of Excellence) International Professional Speakers Hall of Fame, an
honor shared by less than 2% of all professional speakers in the world.
Eric lives with his wife, Lori, in Golden, Colorado.
