Topics: International Speakers Bureau, Inc. |
Fee Range: $15,001 to $20,000 (fee note) |
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 Biography: Dr. Jackie Freiberg and her husband, Kevin, have authored a third book, BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual! (September 2007). After 20 years of exposing the unconventional success strategies of businesses that are booming, the Freibergs have distilled this collective wisdom into seven essential choices for building cultures of commitment and accountability. BOOM! follows the Freibergs' hugely successful, award-winning, best-seller, NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success and its sequel, GUTS! Companies that Blow the Doors Off Business-as-Usual. Jackie is recognized as one of the Top 50 Thought Leaders in leadership, by Leadership Excellence Magazine, and is one of the most sought after female business speakers in the nation. Jackie is continuously recognized for her insight, passion and ability to equip leaders at all levels with innovative ideas that help TURN UP the volume on engagement, accountability, customer loyalty and profitability. A connoisseur of great corporate cultures?places where people WANT to work, CHOOSE to stay, and are willing to do whatever-it-takes! Jackie is on a mission to cure the Dead People Working? syndrome (an epidemic sweeping through so many companies today) her goal is to create a movement of men and women who choose to defy mediocrity and take charge of their success at work. Jackie's messages are designed around REAL stories about GREAT companies, GUTSY leaders, and FULLY ENGAGED people. Her stories are inspirational, practical and loaded with business best practices from many of the most admired companies in the world. When not speaking, Jackie spends time inside these highly successful companies learning directly from their leaders, employees, and clients about what it takes to blow the doors off business-as-usual! Jackie is a successful public speaking coach to the United States Marine Corps Recruiting Office. Over the last fifteen years she has trained more than 1500 Marine Recruiters a year on the Fundamentals of Delivering a Winning Presentation. Semper Fi! Jackie served as an executive consultant for the Center For Creative Leadership, providing feedback to executives participating in the five-day Leadership Development Program. Jackie was the Manager of Corporate and Professional Programs at the University of San Diego's Executive Conference Center before joining Freibergs.com in 1993. During her tenure at USD, Jackie co-founded the Family Business Institute, founded the Certificate in International Business Program and was the Director of the Institute for Quality & Productivity. Jackie has taught public speaking and communications courses as an adjunct professor. She received her bachelor's degree in communication from the University of New Hampshire, master's degree in speech communication from San Diego State University, and she earned a doctorate in leadership at the University of San Diego. Most important! Jackie is the Freiberg family anchor. She is the chief choreographer and lead on coordinating the schedules of their children, Taylor-Grace, Aubrey, and Dylan. Jackie skis, bikes, runs, and works-out hard to keep healthy and SANE. |
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Programs: 7 Choices for Blowing the Doors off Business - as-Usual BOOM is the speech every leader wants to give, every organization needs to hear and every employee wants to live. BOOM! is the result of studying many of the most innovative businesses, gutsy leaders, and accountable employees around. Jackie has distilled this collective wisdom into 7 essential choices that cause culture, service, success, and business to BOOM! Dr. Freiberg uses a variety of powerful stories and examples to illustrate what it means to blow the doors off business-as-usual. She believes that an organization's success is as much the will of the people as it is the will of the CEO. Leadership is not for the faint of heart - no wimps, no whiners, and no more moan'n and groan'n! Blowing the doors off business-as-usual is about ordinary people, at all levels, doing whatever-it-takes to be extraordinary. Dr. Freiberg will challenge you to defy mediocrity and join a movement of men and women who refuse to be victims and instead, CHOOSE to take charge of your own success at work. That means leading wherever you are planted. Leadership is a choice! Choose to serve: to take risks; to assume responsibility; to focus forward; to play to your genius and YOU will discover a life where passion, ownership and personal accountability replace the ho hum of routine. Jackie will equip people at all levels with the CHOICES they need to reach beyond the mediocrity of Dead People Working (a syndrome plaguing many businesses today). BOOM! is the cure to this syndrome and it is a wake-up call for every person who wants to make a difference and every leader who wants to change the cultural DNA of their organization. Dr. Freiberg reminds us that we are not defined by our conditions. Our work and our success are a result of choices. Jackie's presentation is both inspiring and enlightening and her 7 Choices for blowing the doors off business-as usual have the power to change your life and transform your company! GUTSY LEADERSHIP: Blow the Doors off Service-as-Usual Creating a workplace that explodes with Productivity, Passion and Profitability. The challenges facing companies in a global economy will demand more than conventional thinking and business as usual. The world is not changed by those who are unwilling to take risks. No Wimps! It takes GUTS to move an organization in bold new directions. It takes GUTS to get out on the lunatic fringe where new breakthroughs are found. It takes GUTS to come down from the Ivory Tower and talk to people in a human voice that's intimate, inviting and authentic. It takes GUTS to blow up the old rules and free smart people from dumb processes that limit their potential. It takes GUTS to lead with love and trust rather than manage by abstract authority and fear. It takes GUTS to make work fun and not take yourself too seriously. It takes GUTS to be accountable. Are You Worthy of the Employee and Customer Loyalty You Desire? Service leaders are gutsy, they have a people first philosophy. They know that when employees feel honored and served there is a reciprocal effect that causes them to provide extraordinary service to their customers. The message is that you can't do service well externally unless you first do service well internally. Gusty leaders breed a spirit of service within their cultures because they see themselves as servants of the people they lead. Jackie points out that many of us have a tendency to oversimplify the work of our colleagues. Consequently, she advocates the kind of walk-a-mile activities where people in one functional area develop the empathy to better understand the pressures and complexities of their co-workers in other functional areas. Jettison the kind of silo-building, turf protection, and tribalism that renders an organization sluggish and unresponsive. Trade it in for a spirit of collaboration, teamwork and unity. The result will be a seamless approach to serving your customers and an unforgettable experience that will blow the doors off service-as-usual! Key Concepts De-Commoditize the Business - Dare to be Radically Different We are operating in a SURPLUS society - a sea of sameness - where there is a surplus of everything. What makes YOU unforgettable? Unforgettable means you STAND OUT among your competition. It means you are admired by your customers and envied by your competitors. Is your business viewed as a commodity? Tired of compensating on price? If the answer is yes and you are solely competing on volume and price, you may be cutting your own throat. Gusty leaders transcend commodity status by finding unique ways to differentiate themselves based on service and value. Learn how some incredibly successful firms blow the doors off business as usual and set themselves apart by creating a unique and memorable customer experience. Unleash the Power of Courtship AFTER Marriage in Your Business Is creating a world-class customer experience an investment or an expense? The research suggests that it costs you five times more to win a NEW customer than it does to keep and EXISTING one. Courtship after marriage is about re-recruiting customers by showing them how important they are long AFTER they've become customers. It's about establishing a sacred bond with customers that inspires their loyalty and turns them into evangelists for the business. What do you know about the top 20% of your customer base? If you're like many companies, that top 20% is bringing in approximately 80% of your revenue. If I'm one of these customers, are you learning something new about me every time you interact with me? Or, do you make me answer the same questions over and over again? Give customers an opportunity to teach YOU about THEM every time you interact and you will cement their loyalty. This key point will focus on engaging customers in a personal way so that they feel like the product, service and product/service experience was specifically designed for them. Equip People to Care about Your Business as Much as You Do Discover how gutsy leaders are creating a sense of business literacy and getting people at all levels to think and act like owners.? The great writer Robert Frost once said, Isn't it a shame that when we get up in the morning our minds work furiously - until we come to work. " In the new economy this can't be true. Everyone must come to work fully engaged and ready to make a difference. Ownership is a state of mind. It's a fundamental way of looking at the world and approaching the work we do. Ownership is about giving ourselves and others the freedom to act. It's about removing the fears that cause lack of initiative. Dr. Freiberg will show you how to inspire people to assume ownership for serving the customer and managing costs out of the business. Make Work Fun - It Pays! Think about it. People like to do business with people who are fun. We remember people, commercials and places that are fun. We tell stories about experiences that are fun. We are mentally flexible when we are having fun. This in turn, stimulates creativity and innovation. People stay longer in those places where they are having fun. This translates into both employee and customer loyalty. From a customer standpoint, it also translates into more sales. When we are having fun we are more human. We can be real with each other. When we are more authentic, communication improves and we get down to the root-cause of real issues in real time. Fun is healthy. Fact is, your employees can't give your customers something you haven't given them. So, lighten up, loosen up, make work more fun and that experience will spill over to your customers. Jackie makes a compelling argument for escaping the tyranny of the place where people say,You can have fun OR you can be productive, but you can't do both. Unfounded! Flawed thinking! The evidence suggests otherwise! People are in fact more energetic and more productive when they're having fun at work. With some hilarious video vignettes and extremely funny stories, Jackie will make your audience belly-laugh as they both discover and experience how other companies lighten up. She'll outline the huge payoffs for making work fun and give your audience members permission to laugh at the off-the-wall things they do! The result? Better communication and teamwork, more creativity, higher levels of retention, and lower levels of stress and burnout. LEGENDARY CULTURE Create a Workplace that Explodes with Productivity, Passion and Profit! Leaders from the best companies around the world say that the single biggest predictor of overall success is a company's ability to attract, retain, and motivate world-class people. They went on to say that the most important lever in enhancing this capability is corporate culture. EVERY ORGANIZATION HAS A CULTURE Is yours purposeful or accidental, intentional or haphazard?? Great companies leave nothing go to chance. A legendary culture is a branded culture. A brand is a promise of a pending experience. It says to the customer: If you do business with us here's the kind of experience you can expect. It says to the employee: If you come to work here this is the kind of experience you can expect. When you deliver on the brand promise to your employees you have a much better chance of delivering on the brand promise to your customers. The message: The way you treat your people is the way they will treat your customers. BUILDING YOUR BRAND FROM THE INSIDE-OUT This presentation is about building a BRANDED CULTURE - a place where the culture is as well known as the company's products and services. It's about helping business leaders create the BEST PLACES, where the BEST PEOPLE, can do their BEST WORK. Branded cultures are famous for being extraordinary magnets for world-class talent. The result is a reciprocal effect where employees create an experience that blows the doors off business-as-usual. Key Concepts: Decide What You Want to be Known For - Create a Compelling Vision What brand are you building? If your culture was an extraordinary magnet for world-class talent what would that look like? Talented people, the kind it takes to build a legendary culture want to know what the organization stands for, where it's going, and how they fit into the larger picture. That assumes there is a larger picture there to begin with. When the picture is clear, people develop a sense of direction and focus-and the culture thrives. They become more confident, more willing to take risks and more willing to take action because the boundaries established by the vision are clear. This point will encourage participants to build an organization of their own choosing and by envisioning a better future for. Hire People Who Don't SUCK! (the LIFE out of your business) Gutsy leaders surround themselves with people who can make capital dance. The people you hire today will determine the culture of your organization tomorrow. Will it be a culture where action-oriented people do whatever it takes to provide world-class service? Will it be a culture where people are committed to serving each other and building team unity across functions? Will it be a culture where people make work fun? This part of the presentation emphasizes the importance of attitude (yours and theirs) in the recruiting and hiring process. Jackie builds a compelling business case for being absolutely rigorous about attracting and hiring people who are already predisposed to protecting and promoting the values driving your organization. Then she shows you how to hire for attitude. Lead by Example - Live Your Values Out Loud Personal change usually precedes organizational change. Make the values driving the business mean something. Live them out loud! Mission, vision, and values statements are a-dime-a-dozen in companies. Truth be known, there's a lot of hypocrisy. This drives great talent away. What separates truly VIBRANT corporate values from those that become a joke? It's people who lead with integrity. It's leaders who are models of the changes they want to see in others. Great leaders understand that it is their capacities to shape values and educate through vivid, living, personal example that ultimately directs the course of an organization. If you want to identify the true character and personality of an organization skip the values statement that hangs in the corporate foyer and observe the way people act in the mundane, ad hoc, isolated events of every day. THE WALK TALKS! The way people think about customers and co-workers, the way they behave, and their impressions of right and wrong are all influenced by watching the way their leaders live out the organization's values. The question is whether the values driving the business of the firm have been haphazardly acquired or purposefully instilled, protected, and promoted. Learn to Tell Your Story - with Passion, Conviction and Good Humor Great companies drive and sustain culture through the power of their stories. Stories show us that it can be done and challenge us to do it better. Quite frankly, this is the magic behind Southwest Airlines. The people of Southwest are master storytellers. and the company understands the benefits of marketing to the public as well as it's own people through the power of a compelling story. The stories come from everywhere, but they have been inspired and fueled by an extremely talented employee communications group that knows how to ask appreciative questions. They are skilled at getting people in every nook and cranny of the organization to focus on what works, what matters, what adds value and what makes a difference. Every time another story is told about heroic customer service, altruistic employees supporting one another or creative entrepreneurs finding new ways to do more with less, it reinforces Southwest's legendary culture. These stories empower people with ideas, expand their options, engage them with hope and show them what great execution looks like. Relentlessly Pursue Simplicity - Free People to Get It Done Legendary cultures have a bias for action. They breed shakers and movers who are not interested in the politics and formality of playing to TITLES - people who are not big on planning to plan. When things are simple people can move fast. This raises their level of satisfaction because speed is exhilarating. Yesterday's accomplishment fuels the fires of motivation for today. When things are unnecessarily complex people get bogged down. Boredom and hopelessness set in. Enthusiasm goes out the door. Great people leave and the mediocre busy themselves with activities that don't add value. Jackie will show your audience how to increase speed, lower costs, and improve service by relentlessly pursuing simplicity. This key point is really about freeing people to do what's right for the company and its customers. It's about motivating your people by expanding their capabilities to get things done. Define Your Business as a Noble or Heroic Cause What separates a culture that breeds contagious enthusiasm from one where people just go through the motions? Jackie reveals the secret that lies at the heart of true, substantive, and sustained motivation. What motivates people to do their best? What causes them to dedicate the totality of who they are - heart, mind, and soul - to the success of the business? This session goes beyond the extrinsic motivators (salary, benefits, bonuses, perks) to the things that move people internally. It shows the power of what can happen when people find the passion, heroism and nobility in their work. Every job can be described as trivial or noble. What's HEROIC about what you do? People who see how their individual contributions link to a larger, more heroic and noble cause, find more meaning and significance in their work. This sense of heroism draws out of them a drive to succeed, a will to win, and a deep-seated passion for the customer that is unlike anything you've ever seen! Creating a legendary culture is about being the kind of leader who can help people rediscover the ultimate value they bring to the world-it's about helping them be THRILLED about their work! Competitors will find it almost impossible to replicate the unparalleled pride and esprit de corps that comes from employees who define their work in terms of a cause. |
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