Topics: International Speakers Bureau, Inc. |
 Fee Range: $30,001 to $50,000 (fee note) |
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 Biography: John Sculley is a partner in Sculley Brothers LLC, a private investment firm founded by brothers Arthur, David and John Sculley in 1995. Each brother has held senior operating positions with multi-national corporations including J.P. Morgan, H. J. Heinz, Unilever, Pepsi Co. and Apple Computer. Sculley Brothers mission is to help build new companies for the new economy. Their primary focus is early stage ecommerce companies with exciting growth opportunities. They look for powerful business models with a special emphasis on virtual businesses, brand marketing, first-tier business partnerships and first-tier investors. They particularly look for inflection points in the value chain of familiar industries where marketing ground rules can be changed and there is an opportunity to become the number one service in its industry sector. Since each of the Sculleys has had considerable operating experience, they look for investment opportunities which can leverage these skills and their extensive business network. "Marketing and business development partnerships are our primary skills, so we concentrate on businesses where building brands and working with first tier partners is critical to a new company's success. We are strong believers that the internet is not just a technology . . . it's the primary enabling utility service for the new economy", says John. They also incubate their own creations for deal flow. The Sculleys typically co-invest alongside a major venture capital lead investor. "We are big fans of virtual company business models because the internet enables many functions to be outsourced to business partners", says David. Virtual organizations are typically very scalable, letting one work with the best business partners in each part of the value chain and are especially well suited to the Sculleys' added value experience in marketing strategy, branding and business partnerships. Sculley Brothers have co-investments in various companies with Softbank Venture Capital, Patricof, Highland Capital, RHO Capital, Boston Millennia, Soros, Accel Partners and Allen & Co. Sculley Brothers portfolio companies have major corporate investors including Goldman Sachs, H&Q, IBM, Ernst & Young, Johnson & Johnson, Reuters, Starbucks, NBC, Cox Communications, Hearst Corporation and News Corp. Often the Sculleys will be at the start of a new company, sometimes as a co-founder. Examples include John with PeoplePC and SiriusThinking; David with Country Gourmet and Arthur with IntraLinks and several B2B exchanges. Prior to forming Sculley Brothers, John Sculley was CEO of Apple Computer. Mr. Sculley joined Apple in 1983 when the Company was under $600 million in revenue and, by the time he left, Apple's revenue exceeded $8 billion. Sculley built his reputation in marketing while he was President and CEO of Pepsi for five years prior to joining Apple and held marketing and management positions in the soft drink giant for 16 years. During Sculley's stewardship at Pepsi, the company enjoyed great market success ultimately passing Coca Cola as No. 1 in market share in the U.S. as measured by AC Nielsen. By the end of 1992, Apple had also achieved a No. 1 market share position in the personal computer industry. In Silicon Valley, Sculley is best known for bringing big brand marketing to the personal computer industry in the early 1980s. Apple's 1984 commercial introducing the Macintosh was selected as TV Commercial of the Decade by Advertising Age. Apple was also given special recognition by the big 4 A's in 1988 for best advertising and marketing for any consumer products company for the previous five years. During Sculley's tenure at Apple, several major marketing brands were created including Macintosh, Apple Desktop Publishing and the Apple Powerbook.
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Programs: In his speeches, John Sculley shares the marketing secrets that he used to catapult Apple and Pepsi to the most recognizable brand names in their categories. "Man of the Year" according to Financial World, "CEO of the Decade" according to Financial News Network, "Advertising Man of the Year" according to Adweek and Ad Age, John Sculley brings the perspective of the board room to offer valuable insight into leading change, the new global marketplace and concepts companies are developing to transform business. |
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