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Topics: International Speakers Bureau, Inc. |
Fee Range: $15,001 to $20,000 (fee note) |
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Biography: Dr. Kevin Freiberg is the author of a new book called, BOOM! 7 Choices for Blowing the Doors Off Business-as-Usual! BOOM! is about the choices leaders and their people must make to create a culture of commitment and accountability - a culture where a critical mass of people who take charge of their lives at work create the freedom to achieve extraordinary business results. BOOM! follows the Freibergs' international best-seller, NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success (over 600,000 copies in print!), and its sequel, GUTS! Companies that Blow the Doors Off Business-as-Usual. Thought Leader. Recently named one of the top "50 Best Minds on Leadership" by Leadership Excellence Magazine, Dr. Freiberg is among the most influential voices on the speaking circuit today. He is also among a select group of thought leaders working with Collective IQ, the top corporate venture advisor and platform in the world, to bring growth and innovation to their clients. Kevin has made a career out of understanding the core values and unconventional strategies used by world-class leaders. His book NUTS! was hailed by the Financial Times as one of the top five global business books of the year. Dr. Freiberg has appeared on CNBC, CBS Sunday Morning, and the CBS Morning News for his views on the critical links between leadership, corporate culture and exceptional customer loyalty. Kevin also appeared on the television series, Lessons in Excellence for CNBC, India. His articles and interviews have been published in the Wall Street Journal, Business Week, and Investor's Business Daily. Entrepreneur. As the founder and CEO of the San Diego Consulting group, Inc. and its professional speaking firm, freibergs.com, Kevin helps business leaders translate the winning strategies from enduring great companies into their own models of success. He is widely acknowledged for his expertise in helping clients build strong, purposeful cultures where: -People have fun and do heroic work that matters; -Everyone leverages technology to get smarter, better, faster; -Gutsy leaders excel at hiring, retaining and unleashing world-class talent; -Customer-centric employees turn knowledge, service and hospitality into life-long loyalty; -People take charge of their lives at work and assume responsibility for growing the business; -Courage, risk and innovation enable the firm to establish the rules by which others must play the game; Executive Coach. Dr. Freiberg helps business leaders better understand the impact of their choices, attitudes and behaviors on corporate culture and organizational performance. He has challenged corporate leaders all over the world to create unmatched productivity, customer service, and profitability by becoming faithful, devoted, hardworking servants of the people they lead. Kevin has a global practice working with firms in South East Asia, Europe, Japan, India, the Middle East, Central and South America, as well as companies throughout the United States and Canada. Kevin Freiberg has worked with some of the world's most admired companies - companies on the forefront of a revolution driving the new economy. A partial list of the firm's clients include: American Express, Bank of America, Business Consultants-Japan, Caterpillar, Century 21, ConcoPhillips, Coors Brewing Co, Cox Communications, Eli Lilly, Ernst & Young, FedEx, Federated Department Stores, General Electric, General Motors, Infosys?India, Jack-in-the-Box, Kuwait Gulf Link, Inc, Major League Baseball, Merrill Lynch, Minolta, NCR Japan, Nestle, Otis Elevator, Southwest Airlines, Sprint, Staples, State Farm Insurance, Tata Motors-India, Unisys, U.S. Marine Corps, and Universal Studios. Professor. Before becoming a full-time speaker and consultant, Kevin taught for eight years at University of San Diego and San Diego State University. He has a masters degree in communication from San Diego State University and a doctorate in educational leadership from the University of San Diego. Extremely Fortunate Parent. The Freibergs live in San Diego where they sprint to keep up with three active children: Taylor-Grace, Aubrey Hope, and Dylan. These three children are their reason for hope and their cause for celebration. Kevin and Jackie are determined to raise their son and two daughters in such a way that they won't need to be fixed as adults. They are active supporters of Voices for Children, an organization dedicated to defending foster children in the courts and Monarch High School, a first-of-its-kind high school for homeless children. Kevin and Jackie are working to help make this prototype school a model for other cities across the United States. |
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Programs: Depending on time and objective, Kevin's presentations will include some of the following: BOOM! 7 Choices for Blowing the Doors off Business-as-Usual There is a revolution under way! It's a revolution of people who refuse to be victims and choose to take charge of their lives at work. Those of us involved in this revolution are committed to playing at FULL THROTTLE! We are convinced that this is our moment-a moment when the world is ready to reach beyond the mediocrity of Dead People Working? and blow the doors off business-as-usual. This is the speech every leader wants to give, every organization needs to hear, and every person wants to live! If you and the people you lead want to be a force for positive change and do the things that will make you come alive at work, we invite you to join us for an inspiring, provocative and entertaining presentation! IF YOU LEFT YOUR COMPANY TODAY WOULD YOU BE MISSED? Are you the kind of person others can't live with out? Would the organization feel a deep sense of loss? Would your customers and colleagues mourn your departure? Dr. Freiberg will help you discover the choices for creating a culture of commitment in a world where accountability wins. These choices will determine whether you become a person of influence who is truly indispensable or one who is hardly missed. Bottom line: a great culture is about great people throughout an organization who are inspired and absolutely convinced that the success of an organization is the will of the people as much as it is the will of the CEO. Everyone can, and should, make a difference within an organization. YOUR LIFE BELONGS TO YOU AND YOU ALONE! How you live your life at work is your choice. BOOM! is a wake up call to be a leader, to create a community of purpose-driven people who-together-acknowledge their power to make a difference and to give history a shove. When you make the right choices you will live with fewer regrets, radically improve the significance of your contribution at work and seize the opportunity to create an organization that can move mountains! Key Concepts: You Are Designed to Choose-and Defined by Your Choices The freedom to choose may be the most powerful attribute and precious resource you have in your life. It shapes who you become, how you express yourself, the success you achieve and your influence in the world. You are a product of your choices, not your conditions. Your choices will determine whether you become a person who is truly indispensable or one who is hardly missed. Choice #1: Be a Player Extraordinary Happens When Ordinary People Do Whatever It Takes In the game of life there are players and those who shrink from their God-given abilities. Players charge on to the field with passion, energy and a desire to win-sometimes they get their hands dirty, their faces sweaty and their bodies bloody and bruised by giving their all to the game. Blowing the doors off business-as-usual and coming to work fully alive starts with understanding what makes a "player" a player. Choice #2: Be Accountable There is No "THEY"-Only You and Me Using I don't have authority is an excuse for doing nothing. Leadership is not a title, nor is it a position; it's a choice, an act of passion, purpose and influence. Your happiness, job satisfaction, sense of accomplishment, and ultimate success depend upon YOU not THEM. When you refuse to shift the responsibility for these things to someone else you stop being a victim! Tribalism: Us vs. them, and it's not my job destroys teamwork, cooperation and competitiveness. Being indispensable means recognizing that the REAL OPPONENT is out there among your competitors, not in here among your teammates. Choice #3: Choose Service Over Self-interest Me-First Rarely Delivers the Desired Outcome The world is not here to make you happy. Your happiness comes from using your gifts to serve the world. If you dare to live beyond the boundaries of self-concern and self-indulgence; if you walk into work with an unwavering desire to enrich the lives of others; then your ability to make a difference would be far-reaching and profound. And BOOM! you blow the doors off business-as-usual. Choice # 4: Focus Forward Your Future Isn't in the Rear View Mirror You can focus on what isn't working, why it can't be done, and who's to blame, or you can focus on what is working, how it can be done, and what we want to achieve. You can be part of the solution or part of the problem. To focus forward is to move from "YA BUT..." to "YES AND..." and "WHAT IF...?" Choice # 5: Play to Your Genius Your Work Is a Statement About You Your work is your signature-make it a masterpiece. To know that your work counts is to know that you count. If you engage in work that makes you come alive, the world will beat a path to your door. Defy mediocrity and make yourself indispensable by playing to your genius and engaging in work that matters. Choice # 6: Get It Done Success is the Reward for Those Who Make a Difference No one is paying you today for what you did yesterday. When you stop bringing something of value to the game, the game is over! Become a junction box for knowledge, find a way to get smarter, better, faster. Speak up, tell it like it is, think for yourself. People who get it done and make a difference choose results over rhetoric and red tape. Choice # 7: Risk More - Gain More The World Isn't Changed by Those Who are Unwilling to Take Risks Life without risk and adventure is a life not fully lived. You will never discover your true capabilities unless you explore the boundaries and test the limits of what you can achieve. Experimentation and failure are prerequisites to creativity, innovation and growth. The land of intent is littered with "wanna-bes" and "could-bes" and "should've-beens" who pondered, planned, and pontificated, but failed to act. Life is not a dress rehearsal. The key to blowing the doors off business-as-usual is to stop getting ready and do something NOW! NEW RULES! Gutsy Leadership in a World that Will Never Be the Same The world has changed-radically. The challenges facing companies in a global economy will demand more than conventional thinking and business-as-usual. Those who capitalize on the opportunities that come with change will move with speed, agility, and adaptiveness. The winners will establish the rules by which others have to play the game. But this requires a level of confidence that is foreign to many. It requires people who brand themselves as champions of change rather than shrinking from it-that's why we call it GUTSY LEADERSHIP. Are you a rule maker or rule follower? No Wimps! It takes GUTS to move an organization in bold new directions. It takes GUTS to get out on the lunatic fringe where new breakthroughs are found. It takes GUTS to come down from the Ivory Tower and talk to people in a human voice that's intimate, inviting and authentic. It takes GUTS to blow up the old rules and free smart people from dumb processes that limit their potential. It takes GUTS to lead with love and trust rather than manage by abstract authority and fear. It takes GUTS to make work fun and not take yourself too seriously. It takes GUTS to be accountable, to look in the mirror and say, If this business is going to grow what about ME needs to change first? Key Concepts: Leverage Technology to Get Smarter, Better, Faster The best of the best don't lean on yesterday's headlines; they constantly learn, stretch, develop and grow. Gutsy leaders ignite organizational learning by asking: What have you learned in the last three weeks that will add new value to your customers? When was the last time you seriously studied the winners in an area you need to improve? What was the last BEST PRACTICE you adopted? Every successful company must leverage the power of technology and connectivity to gain new knowledge. It's about encouraging employees to build a reputation as thought leaders, industry experts, consultants and gurus in the eyes of their internal and external customers. How DISTINCTIVE is your knowledge base? How well do you garner information and turn it into knowledge? How well do you share knowledge across organizational boundaries? How well do you apply it?
De-Commoditize the Business-Dare to be Radically Different We are operating in a SURPLUS society-a sea of "sameness"-where there is a surplus of everything. What makes YOU unforgettable? Radically different means you STAND OUT among your competition. It means you are admired by your customers and envied by your competitors. Is your business viewed as a commodity? Tired of compensating on price? If the answer is "yes" and you are solely competing on volume and price, you may be cutting your own throat. Gusty leaders transcend commodity status by finding unique ways to differentiate themselves based on service and value. Learn how some incredibly successful firms blow the doors off business as usual and set themselves apart by creating a unique and memorable customer experience. Unleash the Power of Courtship AFTER Marriage in Your Business Is creating a world-class customer experience an investment or an expense? The research suggests that it costs you five times more to win a NEW customer than it does to keep and EXISTING one. Courtship after marriage is about re-recruiting customers by showing them how important they are long AFTER they've become customers. It's about establishing a sacred bond with customers that inspires their loyalty and turns them into evangelists for the business. What do you know about the top 20% of your customer base? If you're like many companies, that top 20% is bringing in approximately 80% of your revenue. If I'm one of these customers, are you learning something new about me every time you interact with me? Or, do you make me answer the same questions over and over again? Give customers an opportunity to teach YOU about THEM every time you interact and you will cement their loyalty. This key point will focus on engaging customers in a personal way so that they feel like the product, service and product/service experience was specifically designed for them. Equip People to Care about Your Business as Much as You Do Discover how gutsy leaders are creating a sense of business literacy and getting people at all levels to think and act like owners. The great writer Robert Frost once said, "Isn't it a shame that when we get up in the morning our minds work furiously-until we come to work." In the new economy this can't be true. Everyone must come to work fully engaged and ready to make a difference. Ownership is a state of mind. It's a fundamental way of looking at the world and approaching the work we do. Ownership is about giving ourselves and others the freedom to act. It's about removing the fears that cause lack of initiative. Dr. Freiberg will show you how to inspire people to assume ownership for serving the customer and managing costs out of the business. Make Work Fun-It Pays! Think about it. People like to do business with people who are fun. We remember people, commercials and places that are fun. We tell stories about experiences that are fun. We are mentally flexible when we are having fun. This in turn, stimulates creativity and innovation. People stay longer in those places where they are having fun. This translates into both employee and customer loyalty. From a customer standpoint, it also translates into more sales. When we are having fun we are more human. We can be real with each other. When we are more authentic, communication improves and we get down to the root-cause of real issues in real time. Fun is healthy. Fact is, your employees can't give your customers something you haven't given them. So, lighten up, loosen up, make work more fun and that experience will spill over to your customers. Kevin makes a compelling argument for escaping the tyranny of the "OR"- that place where people say, "You can have fun OR you can be productive, but you can't do both." Unfounded! Flawed thinking! The evidence suggests otherwise! People are in fact more energetic and more productive when they're having fun at work. With some hilarious video vignettes and extremely funny stories, Kevin will make your audience belly-laugh as they both discover and experience how other companies lighten up. He'll outline the huge payoffs for making work fun and give your audience members permission to laugh at the off-the-wall things they do! The result? Better communication and teamwork, more creativity, higher levels of retention, and lower levels of stress and burnout. LEGENDARY CULTURE Create a Workplace that Explodes with Productivity, Passion and Profit! Leaders from the best companies around the world say that the single biggest predictor of overall success is a company's ability to attract, retain, and motivate world-class people. They went on to say that the most important lever in enhancing this capability is corporate culture. EVERY ORGANIZATION HAS A CULTURE Is yours purposeful or accidental, intentional or haphazard? Great companies leave nothing go to chance. A legendary culture is a branded culture. A brand is a promise of a pending experience. It says to the customer: If you do business with us here's the kind of experience you can expect. It says to the employee: If you come to work here this is the kind of experience you can expect. When you deliver on the brand promise to your employees you have a much better chance of delivering on the brand promise to your customers. The message: The way you treat your people is the way they will treat your customers. RE-RECRUIT GREAT TALENT! This presentation is about building a BRANDED CULTURE-a place where the culture is as well known as the company's products and services. It's about helping business leaders create the BEST PLACES, where the BEST PEOPLE, can do their BEST WORK. Branded cultures are famous for being extraordinary magnets for world-class talent. The result is a reciprocal effect where employees create an experience that blows the doors off business-as-usual. Key Concepts: Decide What You Want to be Known For-Create a Compelling Vision What brand are you building? If your culture was an extraordinary magnet for world-class talent what would that look like? Talented people, the kind it takes to build a legendary culture want to know what the organization stands for, where it's going, and how they fit into the larger picture. That assumes there is a larger picture there to begin with. When the picture is clear, people develop a sense of direction and focus-and the culture thrives. They become more confident, more willing to take risks and more willing to take action because the boundaries established by the vision are clear. This point will encourage participants to build an organization of their own choosing and by envisioning a better future for. Hire People Who Don't SUCK! (the LIFE out of your business) Gutsy leaders surround themselves with people who can make capital dance. The people you hire today will determine the culture of your organization tomorrow. Will it be a culture where action-oriented people do whatever it takes to provide world-class service? Will it be a culture where people are committed to serving each other and building team unity across functions? Will it be a culture where people make work fun? This part of the presentation emphasizes the importance of attitude (yours and theirs) in the recruiting and hiring process. Kevin builds a compelling business case for being absolutely rigorous about attracting and hiring people who are already predisposed to protecting and promoting the values driving your organization. Then she shows you how to hire for attitude. Lead by Example-Live Your Values Out Loud Personal change usually precedes organizational change. Make the values driving the business mean something. Live them out loud! Mission, vision, and values statements are a-dime-a-dozen in companies. Truth be known, there's a lot of hypocrisy. This drives great talent away. What separates truly VIBRANT corporate values from those that become a joke? It's people who lead with integrity. It's leaders who are models of the changes they want to see in others. Great leaders understand that it is their capacities to shape values and educate through vivid, living, personal example that ultimately directs the course of an organization. If you want to identify the true character and personality of an organization skip the values statement that hangs in the corporate foyer and observe the way people act in the mundane, ad hoc, isolated events of every day. THE WALK TALKS! The way people think about customers and co-workers, the way they behave, and their impressions of right and wrong are all influenced by watching the way their leaders live out the organization's values. The question is whether the values driving the business of the firm have been haphazardly acquired or purposefully instilled, protected, and promoted. Learn to Tell Your Story-with Passion, Conviction and Good Humor Great companies drive and sustain culture through the power of their stories. Stories show us that it can be done and challenge us to do it better. Quite frankly, this is the magic behind Southwest Airlines. The people of Southwest are master storytellers. and the company understands the benefits of marketing to the public as well as it's own people through the power of a compelling story. The stories come from everywhere, but they have been inspired and fueled by an extremely talented employee communications group that knows how to ask appreciative questions. They are skilled at getting people in every nook and cranny of the organization to focus on what works, what matters, what adds value and what makes a difference. Every time another story is told about heroic customer service, altruistic employees supporting one another or creative entrepreneurs finding new ways to do more with less, it reinforces Southwest's legendary culture. These stories empower people with ideas, expand their options, engage them with hope and show them what great execution looks like. Relentlessly Pursue Simplicity-Free People to Get It Done Legendary cultures have a bias for action. They breed shakers and movers who are not interested in the politics and formality of playing to TITLES-people who are not big on planning to plan. When things are simple people can move fast. This raises their level of satisfaction because speed is exhilarating. Yesterday's accomplishment fuels the fires of motivation for today. When things are unnecessarily complex people get bogged down. Boredom and hopelessness set in. Enthusiasm goes out the door. Great people leave and the mediocre busy themselves with activities that don't add value. Kevin will show your audience how to increase speed, lower costs, and improve service by relentlessly pursuing simplicity. This key point is really about freeing people to do what's right for the company and its customers. It's about motivating your people by expanding their capabilities to get things done. Define Your Business as a Noble or Heroic Cause What separates a culture that breeds contagious enthusiasm from one where people just go through the motions? Kevin reveals the secret that lies at the heart of true, substantive, and sustained motivation. What motivates people to do their best? What causes them to dedicate the totality of who they are-heart, mind, and soul-to the success of the business? This session goes beyond the extrinsic motivators (salary, benefits, bonuses, perks) to the things that move people internally. It shows the power of what can happen when people find the passion, heroism and nobility in their work. Every job can be described as trivial or noble. What's HEROIC about what you do? People who see how their individual contributions link to a larger, more heroic and noble cause, find more meaning and significance in their work. This sense of heroism draws out of them a drive to succeed, a will to win, and a deep-seated passion for the customer that is unlike anything you've ever seen! Creating a legendary culture is about being the kind of leader who can help people rediscover the ultimate value they bring to the world-it's about helping them be THRILLED about their work! Competitors will find it almost impossible to replicate the unparalleled pride and esprit de corps that comes from employees who define their work in terms of a cause. |
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