Topics: International Speakers Bureau, Inc. |
Fee Range: $15,001 to $20,000 (fee note) |
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 Biography: Lynne Lancaster earned her stripes as a management consultant, coaching executives on strategic communication issues. As president of Lancaster Consulting Group, she developed a stellar corporate clientele that included top executives from such companies as Coca-Cola, Fidelity Investments, Pillsbury, Principal Financial Group, and Ralston Purina. Her work with CEO author Harvey Mackay resulted in five best-selling business books, including Swim with the Sharks Without Being Eaten Alive, Sharkproof, and Pushing The Envelope...All The Way To The Top. Lynne has served as an adjunct faculty member at the University of Minnesota's Carlson School of Management and has written numerous articles for such publications as The Futurist and Nation's Business. As a speaker, Lynne is known for her business savvy, superb presentation skills, and sense of humor. She is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. Lynne is married to a wise Traditionalist and is stepmother to two savvy Generation Xers. BridgeWorks: Lynne C. Lancaster is co-founder, with business partner David Stillman, of BridgeWorks, a company dedicated to speaking, writing and consulting on generational issues in the workplace and the marketplace. Lynne and David are the rare combination of a classic Baby Boomer and an entrepreneurial Generation Xer who together explore the sometimes frustrating, often hilarious, and always thought-provoking challenges of communicating between generations. |
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Programs: Lynne and David's formats can cover anything from a 45-minute keynote to a half-day workshop. Keynotes are fast-paced, multimedia-based and information-packed and, customized to your organization or association. Workshops are engaging, hands-on sessions that include interactions tailored to your business issues. Topics are focused on the collision between generations in these areas workplace, marketplace and salesforce. In the Workplace...When Generations Collide - Managing Across the Generational Divide: Failing to bridge generation gaps at work can result in high turnover rates, low morale and decreased productivity. This is never more true than in a softening economy, when human capital must be maximized. "One size fits all" approaches to management and rewards systems are inefficient and expensive. Organizations that understand generational differences will gain a competitive advantage in everything from recruiting, to building high performance teams, to cost containment. This presentation will clue your managers and staff in to... Who are the generations in today's workplace? Where are the key "hot spots" where conflicts arise? How do managers create generation gaps? What strategies work in recruiting, retaining and managing the generations successfully? In The Marketplace...Golden Rules For Marketing To The Generations: In a highly competitive and evolving marketplace, marketers must be able to reach out to four distinct generations. But what worked for one generation of customers won't necessarily work for another. Marketers who have examined everything from age to education, to the geographic location of their customers, will be amazed at what a difference a generation makes. This whole new way of slicing and dicing the marketplace is both eye-opening and unforgettable. Why are Xers spending so much on staying connected, while Boomers are spending to "unhook"? Why do Boomer consumers feel they "deserve it" when Traditionalists feel they've "earned it"? Why are Millennials such major influences on household purchases? Why do Xers, Boomers and Traditionalists define "family" differently? From the hot trends that impact each generation to the "hot buttons" that get their attention, marketing to the generations requires understanding what makes each generation tick. In The Salesforce...Selling In A Multi-Generational Marketplace: When it comes to selling, what has always worked for the Traditionalists isn't necessarily going to work for a Baby Boomer or a Generation Xer. To truly understand their customers, salespeople have to go beyond factors like income level, education and spending habits. They have to understand generational differences and how the unique needs of the generations play out in the sales process. How do the generations want to be sold to? What does customer service mean for each generation of consumers? What are the "generation gaffes" salespeople need to avoid? How can a sales person of any age tap into the "hot buttons" of all four generations? Sharpening your generational edge can make a huge difference in your selling success. From banking to product sales to professional services, Lancaster and Stillman have coached sales forces in a wide variety of industries to get to know the generations of their customers. |
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