Topics:
Advertising
Branding
Business Excellence
Consumer Trends
Economy

International Speakers Bureau, Inc.
1401 Elm Street, Suite 4150
Dallas, Texas 75202

Phone: 214-744-3885
Toll Free: 1-800-842-4483
Fax: 214-744-3888

www.internationalspeakers.com

Karen Post has successfully tattooed her brand on American business. Known to many in her industry as the "branding diva," Post is a CEO, branding expert, and author who built her business from the ground-up. Her story is particularly compelling, given the unique challenge of being not only a young entrepreneur, but a female in a largely male-dominated field. She shares her journey to the top with candor, wit, and unflinching honesty about the trials and trails of the marketing terrain.

Post connects with her audience on a personal level because she speaks to their experience using her own as an example. A self-made expert on the operational aspects of business, and a visionary who keeps up with brands, trends, and customers, she ignites a fire within them, empowers them to be savvy but shrewd, fearless but focused, and awakens the sleeping branding professional within.

Post started her first business at age 22, built two successful companies - an award-winning ad agency and a legal communications firm specializing in high-stakes litigation - and in 2006 founded Oddpodz, which is an interactive, online community for the creative professionals.

Referencing her phenomenal entrepreneurial success, Karen Post has worked with diverse organizations to develop their unique story - and firmly plant it in the minds of clients, colleagues, and customers. Over the course of her career, Post has helped build memorable brands that sell products, moved audiences with compelling advocacy and persuaded public opinion. As CEO of Oddpodz, she redefines the front lines of branding practice. She writes a monthly column, about building start-ups and marketing for our brands and ourselves, for Fast Company.

Post has been featured in business and marketing print, broadcast, and online media outlets, including Bloomberg TV, CBS's Early Show, the New York Times, the New York Post, and NPR. Her work has benefited Fortune 500 organizations as well as emerging businesses in both consumer and business-to-business divisions.

Post is the author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds, which has been published across the globe. Her client experience includes ACNielsen, American General Life Insurance, American Meat Institute, Choice International, Cox Cable and Media, State Farm Insurance, Chevron, Johnson & Johnson, Bank of America, American Express, Pepsi, Women's Council of Realtors, National Retail Advertising and Marketing Association, and Procter & Gamble.

Karen Post has climbed high and far in the business world, made a name for herself, and heightened the names of her clients. She shares that experience and imparts a message that will inspire people to take a similar path and forge a way to the top.

Same is so Lame
How to be a truly distinct Brand
In today's cluttered marketplace, organizations must be truly distinct. Distinct is not a more quality product or killer customer service; it's something you own that competitors can't mimic and that buyers remember and relate to. This program focuses on finding a brand's distinction and leveraging it, from visual identity to positioning and story telling. It stirs up fresh thinking and can be delivered in a keynote format or in an interactive workshop.

Finding the Next Big One
16 ways to charge up your creativity
Most great brands start with and uphold bold creative ideas. They go where competitors fear and create their own markets. Where do these big ideas come from? The human brain, which -- like Fido, the family dog -- has so much potential if it's trained and exercised regularly. This creative booster introduces 16 practical and fun methods to increase your creative power. This program can be delivered in a keynote format or in an interactive workshop.

Born-again Brands, Hallelujah
Rebranding an established Brand
Some brands are timeless: Tiffany's, Kleenex, even Coca-Cola. They're classic icons in our minds. They've stood the test of time. We know what they are and what they stand for. Their brand story is clear and consistent in any day of any decade.

Other brands don't age as well. Some are born bad and just get worse. Some start off good and then, over time, get sloppy and lose focus. Others are innocent victims of our fast-changing world. Whatever the case, even shaky brands can become "born-again": a brand with a renewed spirit and a relevant connection to the market. This program takes the audience through the rebrand process. It is delivered in a keynote format

Brandtown, USA
Become a destination magnet
This program helps associations and public and private destinations embrace the branding process so they can create memorable brands that attract people to their space. The content covers the downside of committee-driven leadership, achieving big goals on a small budget, and new trends in reaching the market. This program can be delivered in a keynote format or in an interactive workshop.

Brain Tattoos, Bigger Better Branding
Stand out from your competition
This program helps companies and associations embrace the branding process so they can create new brands and/or effectively execute existing ones. This content covers the basics of branding and current trends in reaching diverse and segmented markets. The program can be delivered in a keynote format or in an interactive workshop.

The Brand Inside
Attracting and keeping the right talent
This program shows you how to attract and keep the right talent with a strong inside brand. Content focuses on building the internal or employer brand. In today's competitive market, having a desirable corporate brand is the key to staff recruitment, retention and organizational success.

Brand Moi?: Make your mark. Achieve your dreams.
Personal Branding for Professionals
The Brand Moi? presentation dissects "The Brand" for individuals, business and community leaders and sales professionals. It provokes compelling questions that can cause action and stimulates new, creative ways to maximize your personal mark. This program is designed to help people achieve their goals and dreams with a personal brand.

Branding on a Heart String
Creating a nonprofit Brand
The nonprofit sector is struggling. Giving is down and the need is up. Marketing and branding are more important than ever in this highly competitive environment. This program provides practical, big ideas to brand a cause, a program and/or an organization. If your resources are limited, your volunteers are tired and your mission is great, this program is for you.

Friends, Foes & Flying Pigs
How social media gets down to business
Audience: leadership teams, marketing people, sales professionals, or business owners. Keynote and breakout sessions are both available.
By year end, over 230 million people will be actively involved in social media. Gone are the days when only teenagers occupied this online world. Today savvy business owners; entrepreneurs and professionals, are benefiting from these Web phenomena. Karen Post, a marketing expert with 25 years' experience, and CEO of a social media company, Oddpodz, takes the myths and intimidation out of this new marketplace. She delivers simple ideas to tap into this new frontier of opportunity to grow your business.

Social media overview:
Where it comes from. Why it matters. How you can apply this interactive technology to build your brand and your business.

Learn to leverage:
Blogs
Social Networking
Podcasts
Forums
User-generated content
RSS feeds

Manage: PR, business development, and your brand.
Gain: The basics of how to benefit from MySpace, Facebook, LinkedIn YouTube, Oddpodz and other top social online spots.