Topics: International Speakers Bureau, Inc. |
 Fee Range: $20,001 to $30,000 (fee note) |
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 Biography: In addition to being the author of the best-selling CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, Paul Greenberg is President of The 56 Group, an enterprise applications consulting services firm, focused on CRM strategic services including go-to-market strategies for vendors and integrators, implementation strategies and vendor selection. The 56 Group also provides writing, speaking and educational services. His book, published in January 2001 by McGraw-Hill, is now in its second edition. Called the number one CRM book by SearchCRM.com in July 2002 and cited by CIO Magazine Asia as one of the twelve most important books an Asian CEO will ever read, CRM at the Speed of Light is now translated into six languages and has been a runaway best seller. It is used as a text in many universities. Paul writes a regular national column for CRM Magazine called "Reality Check" and "IndustryThink", a national column for CRMguru on his take on the CRM industry. He has been published in multiple business and information technology magazines and is a frequent speaker at conferences and seminars across the United States. Prior to his current position as President of The 56 Group, Paul was the Executive Vice President of Live Wire, Inc., a Massachusetts-based enterprise applications staff augmentation company. Before that, Paul was Vice President of Marketing for Atlantic Duncans International (now Optimos), where he was responsible for developing and securing strategic relationships with critical vendors and partners. In addition, Paul was the Director of Strategic Relations for Nexgen Solutions, Inc., where he was directly responsible for generating business development working with Fortune 500 clientele. Paul has years of experience with both CRM and Enterprise Relationship Planning (ERP). He has built SAP and People Soft practices and has extremely deep ties with the CRM and enterprise applications communities. In November 2002, Paul was named to the Board of Advisors of Baylor University's MBA CRM major, a unique national program. He is also currently a member of the Destination CRM Board of Experts, SearchCRM Expert Advisory Panel and the CRMGuru Expert Guru Panel among several others. Paul received a Bachelor of Science in Journalism with majors in editorial journalism, sociology and a minor in English Literature from Northwestern University. He currently lives in Manassas, VA with his beloved wife Yvonne and their two cats, Sweetpea and Buddy. |
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Programs: Cultural Alignment Strategies: Start Now or Pay Later More and more, cultural issues define a CRM success story. In fact, the cultural alignment of vendors, integrators and customers is mission critical for any forward-thinking organization. Fail to implement these into your CRM requirements and your "Oops! I forgot" excuse could cost you revenue and customers. Don't let it happen! Hear Paul Greenberg as he identifies the need for cultural change and reveals the critical nature of cultural alignment with vendors. Find out: Five top consequences of "bad" vendor and integrator culture. Guaranteed best practices for CRM cultural alignment. Essential questions that you have to ask vendors, integrators and customers to effectively execute your plan.
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