Topics: International Speakers Bureau, Inc. |
Fee Range: $15,001 to $20,000 (fee note) |
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 Biography: David A. Shore, PhD, is an Associate Dean at Harvard University, School of Public Health. He also founded and directs both the Forces of Change Program and the Trust Initiative. He is Executive Director of the Center for Continuing Professional Education at the School. Shore teaches the popular Harvard graduate courses "Strategic Marketing: Gaining Competitive Advantage Through Positioning, Branding, and Building Trust" and "Forces of Change: Market Dynamics and Strategies for a Shifting Health Care Marketplace." He frequently presents keynote addresses, workshops and board retreats, and has consulted on six continents. He chaired the first, second, and third national executive Conferences on Branding, Positioning and Competitive Strategies. In 2006, he was the featured speaker in forums such as the Pacific Business Group on Health, The Conference Board and the annual Corporate Branding Conference of the American Management Association. For the AMA conference, he delivered the keynote address on three prior occasions. He will serve as Chairperson of the World Congress on Health Care's second annual Congress on Consumer Centric Health Care. He is also Chairperson of the American Heart Association?s Council on Professional Education. He is frequently quoted in the media by such publications as The Wall Street Journal, The New York Times, INC, and Modern Healthcare. Shore is the author of The Current State of Trust in the American Healthcare Enterprise: Physicians and Managed Care in Changing Times (2004), The Trust Prescription for Healthcare: Building Your Reputation with Consumers (Health Administration Press, 2005), and editor of The Trust Crisis in Healthcare: Causes, Consequences, and Cures (Oxford University Press, 2007). His forthcoming two books are on stakeholder conflicts and the forces of change in healthcare, and will be published by Oxford University Press. Shore's work on brand, reputation, and trust is part of his broader work on market dynamics and the strategies that most powerfully affect the creation of a unique and sustainable competitive advantage. He is well known for building constructive links between theory and practice, creating ideas and providing a link to action. |
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