Jan-Benedict E.M. Steenkamp researches global marketing; the effectiveness
of such marketing strategies as branding, private labels and new products;
interorganizational relationships; and marketing research techniques. He
teaches in these areas and in innovation and strategy.
He is the author of the new book, Private Label Strategy: How to Meet
the Store Brand Challenge, written with Nirmalya Kumar of London Business
School (Harvard Business School Press, 2007).
Dr. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and
marketing area chair at UNC Kenan-Flagler. He also is executive director of
AiMark, a global center studying key marketing strategy issues, which brings
together academics around the world, two of the top-four market research
agencies, and brand manufacturers.
He has consulted with numerous companies, including Procter & Gamble, Kraft,
Unilever, Reckitt Benckiser, Zurich Financial Services, KPMG, Sara Lee and
Johnson & Johnson.
Before joining UNC Kenan-Flagler, he taught at universities in Belgium, the
Netherlands, Austria, Spain, South Africa and the United States.
An award-winning researcher, he has written or edited five books, and over
100 scholarly publications. He serves on the editorial boards of all top
marketing journals and is past editor of the International Journal of Research
in Marketing. The Royal Netherlands Academy of Sciences awarded him the Muller
lifetime prize for "exceptional achievements in the area of the behavioral and
social sciences." It was the first time the prize was awarded to a researcher
in any area of business administration.
He received his PhD, master's and bachelor's degrees, all summa cum laude,
from Wageningen University in the Netherlands.
