Topics:
Author/ Writer
E-business
Emerging Technology
Futurist
Internet/ Web
Media
Popular Culture
Social Trends

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The Wall Street Journal calls Gerd Leonhard one of the leading media futurists in the world. He is the co-author of the influential book The Future of Music (2005, Berklee Press), as well as the author of Music2.0 (January 2008, self-published), and of 'A Change of Control' (Q2 / 2008). Gerd's background is in music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berkee College of Music) as well in technology and the Internet (he served as CEO of Licensemusic.com, and of Sonific LLC). Gerd's work focuses on the overlap zones of music & content, technology, communications and culture, and he is considered an expert on topics such as Web/Media 2.0, social networking, copyright vs. technology, online content commerce models, media convergence, mobile entertainment, the future of advertising and branding, and future scenarios for digital content, and next generation business models.

Gerd's keynotes, speeches, and think-tanks are renowned for his hard-hitting, provocative yet inspiring and motivational style. With over 50 engagements in the past two years Gerd has addressed global audiences in the sectors of recorded music & music publishing, radio, TV, film/video and broadcasting, online gaming and virtual worlds, telecom & wireless, and advertising and branding. His clients include SonyBMG, RTL, ITV, the BBC, France Telekom, German Telekom, Orange, LebWeb3, Financial Times, TribalDDB, the European Commission, Nokia-Siemens, and many others. Gerd is a fellow of the Royal Society for the Arts (London), and resides in Basel, Switzerland.

• Global media trends: what, where, when - and why all of it will happen in parallel
• Mobility and the Future of Media - why mobile media will rule
• Telecom2.0: networked content, new roles, new revenue streams
• The rise of social networking and the Usator (user-creator)
• MediaX.0: Friction is Fiction?
• The so-called 'Digital Natives" and how they are changing media, culture, law, and business
• The next generation media company: from The Network to 'Networked'
• The Blogosphere / Understanding the world of blogging: how it works and what it can do for you
• Commercial versus Shared Culture: what's business, and what's culture?
• Music Like Water / Media Like Water (the flat rate debate)
• Social networking: the new Radio and TV?
• The Attention Economy in Media: why attention is the new distribution
• A Change of Control: how technology is transforming media, and how losing control creates new revenues
• Copyright versus Technology - if merely seeing or hearing becomes 'getting', how will content be monetized?
• Globalization and Media: what will work where, when, why?
• The impact of technology on culture
• The Future of Creators: new models for the monetization of content creation (is technology empowering the creators or simply making them a commodity?)
• Benefits and challenges of the so-called democratization of production
• MusicX.0 and the Future of the Music Industry
• Fueling the fire: Investment opportunities in next-generation media
• Future scenarios in media (and related technology): 3, 5, 10 years out
• Generating income in a world of ubiquitous (and often, free) content
• The future of education in a world of ubiquitous media and endless resources