Dr. Philip Kotler is the author of the most widely used marketing book in graduate business schools worldwide. His efforts as the Distinguished Professor of International Marketing at the Northwestern University has helped put his school at the top of the "Best Business Schools" list in Business Week's survey for six years in a row.

Roy Spence is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company. Under Roy's leadership and their Purpose-based Branding philosophy, the agency has helped grow some of the world's most successful brands and has used their talents to make a difference in communities around the country and the world.

During his career Simon has won awards for his media work on Nike (Run London, Freestyle, women's campaigns and World Cup), Heineken, IBM (City of London), United Airlines and others. He is the credited writer of press and outdoor ads for Kellogg's, Hoover and Nike.