Topic
Advertising
-
Andrew Razeghi
Writer, educator, and adviser to organizations on creativity, innovation and leadership, Andrew is adjunct associate professor at the Kellogg School of Management at Northwestern University. Andrew's newest book on innovation is entitled THE RIDDLE: WHERE IDEAS COME FROM AND HOW TO HAVE BETTER ONES in which Professor Razeghi explains how the common precursors to "Eureka moments" can be replicated in order to help people learn to become more innovative.
-
Clyde Fessler
As the Vice President of Business Development for Harley-Davidson Motor Company, Clyde Fessler played a crucial role in their dramatic turnaround over the past 24 years. Clyde filled roles as General Sales Manager, Vice President of General Merchandise, and as Vice President of Business Development he played a key role in developing the strategic direction for the company. Clyde was recently named the chief executive officer of Viper Motorcycle Co., a designer and manufacturer of super cruiser motorcycles.
-
Greg Stuart
Marketing maven Greg Stuart, a 20-year veteran of the advertising industry, and former CEO and president of the IAB, the leading global association for the interactive advertising and marketing industry, has co-authored a groundbreaking book titled What Sticks ? Why Most Advertising Fails and How to Guarantee Yours Succeeds.
-
Jack Trout
Jack Trout is President of Trout & Partners, a company that manages and supervises a global network of experts who apply their concepts and develops methodology around the world. After starting his business career in advertising, Jack joined the advertising agency and marketing strategy firm, Al Reis, for 26 years. Author of Big Brands Big Trouble and The Genie's Wisdom, Jack writes about how important the marketing process is for senior management to learn and practice.
-
James Gilmore
An expert in business strategy and innovation, James Gilmore offers businesses and industries ways to render greater authenticity. James is co-founder of Aurora and author of the best-sellers Authenticity: What Consumers Really Want and co-author of The Experience Economy: Work Is Theatre & Every Business a Stage. James is currently a Batten Fellow and Visiting Lecturer at the Darden School of Business at the University of Virginia.
-
Jay Conrad Levinson
Chairman of Guerilla Marketing International, Jay Conrad Levinson's mission is to show business owners how to spend less and achieve substantial profits. He is author of the all-time bestselling marketing series book, Guerrilla Marketing. Jay writes a monthly column for Entrepreneur Magazine and Microsoft Website.
Chelsea Handler
US Toll Free: 1.800.842.4483
International: +1.214.744.3885


