Alex joined Crispin and Porter Advertising in 1989. Under Alex's direction, Crispin Porter + Bogusky (CP+B) grew to more than 1000 employees, with offices in Miami, Boulder, Los Angeles, London, and Sweden. During that time, CP+B became the world's most-awarded agency, and is the only agency to have won the Cannes International Advertising Festival Grand Prix in all five categories: Promotion, Media, Cyber, Titanium and Film. In 2010, Alex was named Creative Director of the Decade by Adweek magazine.

It was on a photojournalism project in Southeast Asia that Bob Arno ventured into the depths of an underground subculture. Working on assignment for a series on swindles in the Asian marketplace, he tailed shortchange artists, pickpockets, and fake-jewelry hustlers. His exposes caught the attention of the U.S. Military and he was asked to give lectures on the subject.

Co-founder and CPO of Future Now, Inc., Bryan Eisenberg is co-author of the #1 bestselling WSJ, NYT and USA Today books, Waiting For Your Cat to Bark? , and Call to Action. Bryan is the inventor of the Persuasion Architecture which is a process for persuading customers when they ignore marketing. He is recognized worldwide as a leading expert on online marketing and marketing analytics and is one of the founders and Chairman of the Web Analytics Association.